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Show Results For
-
All HBS Web
(8,319)
- People (17)
- News (1,318)
- Research (5,762)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,190)
- May 2022
- Case
Byte
By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley
In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both...
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- 05 Mar 2013
- First Look
First Look: March 5
marketing and branding, and the management of business and political risk. Purchase this case:http://hbr.org/search/513045-PDF-ENG Grantham, Mayo, and Van Otterloo, 2012: Estimating the Equity Risk Premium...
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Keywords:
Sean Silverthorne
- Web
Named Fellowship Funds - Alumni
and manages loyalty programs. For his contributions to the marketing field, in 2012 he was inducted into the Direct Marketing Association Hall of Fame. Brierley and his wife,...
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- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial...
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Keywords:
Product Positioning;
Advertising;
Product Launch;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
- October 2002
- Exercise
Luster Paint Corporation, The
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
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Keywords:
Forecasting and Prediction;
Analytics and Data Science;
Management Practices and Processes;
Demand and Consumers;
Mathematical Methods
Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.
- March 2007 (Revised April 2007)
- Case
Fujifilm: A Second Foundation
Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging....
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Keywords:
Growth and Development Strategy;
Transition;
Mission and Purpose;
Globalized Markets and Industries;
Opportunities;
Electronics Industry;
Technology Industry
Gavetti, Giovanni M., Mary Tripsas, and Yaichi Aoshima. "Fujifilm: A Second Foundation." Harvard Business School Case 807-137, March 2007. (Revised April 2007.)
- May 1999 (Revised August 1999)
- Case
Victory Supermarkets: Expansion Strategy?
By: David E. Bell and Ann Leamon
Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new...
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Keywords:
Budgets and Budgeting;
Cost vs Benefits;
Trade;
Investment;
Market Entry and Exit;
Supply Chain Management;
Private Ownership;
Competition;
Expansion;
Retail Industry
Bell, David E., and Ann Leamon. "Victory Supermarkets: Expansion Strategy?" Harvard Business School Case 599-054, May 1999. (Revised August 1999.)
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
example, he argues, fashion industry competitors could agree among themselves to collectively manage resources to reduce the water pollution caused by their manufacturing processes. The beef industry could agree to collaborate on...
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- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success.
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Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
- March 1993
- Case
Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)
By: Roy D. Shapiro and Marie-Therese M. Flaherty
Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries...
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Keywords:
Marketing Strategy;
Order Taking and Fulfillment;
Production;
Supply Chain Management;
Alliances;
Value Creation;
Manufacturing Industry
Shapiro, Roy D., and Marie-Therese M. Flaherty. "Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)." Harvard Business School Case 693-098, March 1993.
- 03 May 2016
- News
Henry McGee
- 18 Jun 2018
- Working Paper Summaries
A Measure of Risk Appetite for the Macroeconomy
- December 2002 (Revised February 2003)
- Case
Wyndham International: Fostering High-Touch with High-Tech
By: Lynda M. Applegate and Gabriele Piccoli
Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline.
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Keywords:
Entrepreneurship;
Competitive Strategy;
Customer Focus and Relationships;
Customer Satisfaction;
Technological Innovation;
Information Technology;
Growth and Development Strategy;
Business Strategy;
Accommodations Industry
Applegate, Lynda M., and Gabriele Piccoli. "Wyndham International: Fostering High-Touch with High-Tech." Harvard Business School Case 803-092, December 2002. (Revised February 2003.)
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
established experiments, engage with synthetic customers, and potentially uncover consumer insights for market research. A recurring theme that emerged was the prospect that, at least in the near future, successful outcomes would be...
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- September 2010
- Case
Quanta Research Institute: Rainforest or Hothouse?
By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu
Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the...
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Keywords:
Change Management;
Leading Change;
Growth and Development Strategy;
Product Development;
Organizational Change and Adaptation;
Research and Development;
Computer Industry;
Taiwan
Shih, Willy C., Jyun-Cheng Wang, and Ho Howard Yu. "Quanta Research Institute: Rainforest or Hothouse?" Harvard Business School Case 611-024, September 2010.
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment.
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Keywords:
Multinational Firms and Management;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Corporate Strategy;
Competitive Strategy;
Markets;
Change Management;
Netherlands
Aguilar, Francis, and Michael Y. Yoshino. "Philips Group--1987, The." Harvard Business School Case 388-050, October 1987.
- February 2007 (Revised March 2012)
- Compilation
John D. Rockefeller and the Creation of Standard Oil
By: Nancy F. Koehn and Katherine Miller
Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his...
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Keywords:
Entrepreneurship;
Ethics;
Business History;
Innovation and Invention;
Growth and Development Strategy;
Personal Development and Career;
Competitive Strategy;
Energy Industry
Koehn, Nancy F., and Katherine Miller. "John D. Rockefeller and the Creation of Standard Oil." Harvard Business School Compilation 807-110, February 2007. (Revised March 2012.)
- April 1992 (Revised July 1992)
- Case
U.S. Robotics, Inc.
U.S. Robotics (USR) is a fast-growing $80 million computer communications company with the aggressive growth target of becoming a $500 million company by 1995. It is widely accepted as the technology leader in its market, and relies strongly on its ability to bring...
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Keywords:
Organizational Change and Adaptation;
Expansion;
Product Development;
Growth and Development Strategy;
Computer Industry;
Communications Industry;
United States
Upton, David M. "U.S. Robotics, Inc." Harvard Business School Case 692-061, April 1992. (Revised July 1992.)
- 20 Aug 2020
- Blog Post
“Business as Usual, In a Different Way” – Creating an Impactful Remote Internship at Actis
For Nikki Mason, Rachael Henley, and their team at Actis, it was never a matter of if they should continue their Global Summer Associate Programme in 2020, but how they would do it well. The Actis Internship Program Actis is a global emerging View Details
- Program
Leading Global Businesses
Management Excellence. Learn More Key Benefits Drawing on the diverse capabilities of a powerful faculty team, this highly personalized global leadership program develops both your global intelligence and your personal effectiveness in...
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