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Show Results For
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All HBS Web
(9,648)
- People (41)
- News (3,150)
- Research (3,969)
- Events (39)
- Multimedia (152)
- Faculty Publications (2,763)
- 05 Jul 2012
- What Do You Think?
Why Is Trust So Hard to Achieve in Management?
fulfilled (Kamal Hossain); (6) behaviors of managers who "compete with each other to climb to the next higher level" and make unfulfilled promises to do so (Subrata Chakraborty); (7) a "modern fashion of us all being 'economical with the truth' in our...
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by James Heskett
- Web
Case Services - Faculty & Research
newsletter to faculty. The HBS Directors of Research is a body comprised of HBS faculty who are responsible for the research policies of the School. Case Services communicates those policies to case writers and provides support to the...
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- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the...
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Keywords:
Competition;
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategy;
Strategic Positioning;
Technology;
Information Technology;
Strategic Planning;
Product Positioning;
Leadership;
Communication;
Competitive Advantage;
Product;
Innovation and Invention;
Computer Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
- Web
Judging - New Venture Competition
impact you seek to have. The team has a clear understanding of the issue it seeks to address, why the issue is important, the recipients of the product or service, economic and social drivers of the model, and feasibility of the concept. Proximity: Idea is built on an...
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- 18 Apr 2016
- Research & Ideas
The Cost of Leaning In
Stanford Economics Research Laboratory. In each experiment, students were divided into pairs, in which one participant played the role of a worker and the other played the role of a firm in charge of the worker’s wages. The pairs View Details
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by Carmen Nobel
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75...
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- Web
Women - MBA
world. View Video Women's Events The Admissions team hosts information sessions on campus, around the globe and virtually for prospective applicants to learn more about the community of women at HBS. To learn more about our upcoming...
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- Web
1.10 Cross-Registration - MBA
1. Academic Information & Policies 1.10 Cross-Registration Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program Specifics 1.5...
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- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
"bridge the communications gap" between lawyers and managers. Sean Silverthorne: You argue that managers shouldn't just view the law as a compliance issue, but rather something that can be used actively to increase the firm's...
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- Fast Answer
Suggested Resources: Israel - Hamas War
The resources below have been selected by Baker librarians to help members of our community learn more about the conflict. The list attempts to incorporate a wide range of perspectives to enable the reader to form their own...
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- 21 Nov 2011
- Working Paper Summaries
Caste and Entrepreneurship in India
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones...
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- Web
The U.S. Job Search for International Students - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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Seminars & Conferences - Faculty & Research
Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society- upcoming events...
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- Web
Alumni Engagement | Social Enterprise | Harvard Business School
Club Activities include: Social enterprise events and programs for alumni Volunteer consulting programs Events to benefit the local community Fundraising and capacity-building activities to support local nonprofit organizations Career...
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- 11 Jan 2022
- Research & Ideas
Feeling Seen: What to Say When Your Employees Are Not OK
Maybe it goes without saying that the past two years have been stressful for employees. But new research suggests managers should say it anyway. That’s because verbally acknowledging someone else’s feelings, especially negative ones, can help establish trust between...
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by Pamela Reynolds
- Web
Generative AI - Alumni
last paragraph should focus on my personal interests in community involvement and how I have dedicated much of my time outside of work to the [focus area]. I have indicated the job description in double quotes and my resume in another...
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- Web
Power and Influence for Positive Impact | HBS Online
dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the...
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- May 2011
- Article
The Power of Small Wins
By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and...
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Keywords:
Creativity;
Interpersonal Communication;
Employee Relationship Management;
Leadership;
Performance Effectiveness;
Emotions;
Motivation and Incentives;
Groups and Teams;
Collaborative Innovation and Invention;
Innovation Leadership;
Working Conditions;
Management Practices and Processes;
Management Skills;
Mission and Purpose;
Organizational Culture;
Performance Productivity;
Attitudes;
Behavior;
Happiness;
Perception;
Trust;
Time Management;
Resource Allocation;
Business or Company Management;
Goals and Objectives;
Managerial Roles
Amabile, Teresa M., and Steven J. Kramer. "The Power of Small Wins." Harvard Business Review 89, no. 5 (May 2011).