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- 07 Jun 2011
- First Look
First Look: June 7
Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the...
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Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
a novel customer rewards and loyalty app that has already gained commercial traction? Having nearly reached the end of Hatch’s runway, should he accept his partners’ offers to fund another Hatch vehicle, or should he pursue one of his...
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Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
and other retailers are experimenting with offering rewards program members discounts on gasoline, for instance. And Stop & Shop recently rolled out Scan It! Mobile, an app that turns a customer's iPhone into a mobile scanner and...
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- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
these sites; what do they do?" The biggest discovery: pictures. "People just love to look at pictures," says Piskorski. "That's the killer app of all online social networks. Seventy percent of all actions are related...
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- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
test,” which would reveal the longer-term health of the country’s largest banks. Purchase this case:https://hbsp.harvard.edu/product/219038-PDF-ENG Harvard Business School Case 919-013 Fishbowl Fishbowl is a social media app that allows...
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Dina Gerdeman
- 08 Jun 2010
- First Look
First Look: June 8
within three years it had four million active customers. This success prompted line-of-business managers to request that Jen and Doug include more functionality in the bank's mobile app that was specific to its businesses, such as credit...
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Martha Lagace
- 14 Feb 2017
- First Look
First Look at New Research: February 14
and Recovery In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in...
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Sean Silverthorne
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
apps for frontline employees to contain the pandemic. The experience will like reshape the entire health care industry for years to come. We asked faculty members affiliated with the Health Care Initiative at Harvard Business School how...
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by Danielle Kost
- 12 Jan 2016
- First Look
January 12, 2016
succeeded. BandPage, which began as a Facebook app to help musicians build professional-looking pages and convert fan "likes" into revenue, has become a major hub in the online music network. BandPage has deals with upstream and...
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Carmen Nobel
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
smart, connected products that could be controlled remotely. But who really wanted to check ten different apps to make sure the heat was down, the doors were locked, and the lights were turned off? The Internet of Things (IoT) redefined...
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Dina Gerdeman
- 18 Dec 2012
- First Look
First Look: December 18
faces a variety of challenges in launching an innovative investment management business in the rapidly evolving ETF space. Purchase this case:http://hbr.org/search/211031-PDF-ENG Kyruus: Big Data's Search for the Killer App Higgins,...
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Carmen Nobel
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