Filter Results
:
(314)
Show Results For
- All HBS Web (314)
- Faculty Publications (60)
Show Results For
- All HBS Web (314)
- Faculty Publications (60)
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years...
View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of...
View Details
Keywords:
by Christina Pazzanese, Harvard Gazette
- 01 Sep 2003
- News
These Are the Good Old Days
the same. Reading and thinking are still very important.” One dramatic change has been how the media and entertainment industry has become a key driver of the American economy and a powerful influence on the rest of the world. Moore is...
View Details
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are...
View Details
Keywords:
by Manda Mahoney
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for...
View Details
- 17 Apr 2012
- First Look
First Look: April 17
for a very different business model in the future. Key aspects of Plan A included more sustainable sourcing and influencing the business practices of the company's supply chain; communication to employees, customers, and investors; and...
View Details
Keywords:
Carmen Nobel
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm...
View Details
Keywords:
Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy? By: Iyer, Lakshmi, and Maya Reddy Abstract—In 2008, the boundaries of national and state electoral constituencies in India...
View Details
Keywords:
Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to...
View Details
Keywords:
Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical...
View Details
Keywords:
Martha Lagace
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the...
View Details
Keywords:
Deborah Halber
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce...
View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising...
View Details
- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for...
View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed...
View Details
Keywords:
Martha Lagace
- 27 Sep 2011
- First Look
First Look: September 27
the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the...
View Details
Keywords:
Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Francesca Gino Abstract—Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is View Details
Keywords:
Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
distribution channels tend to exhibit a strong inertia. Of all the elements of a company's marketing strategy, distribution channels are perhaps the hardest to change. Three primary factors explain why: 1. Any change in distribution necessarily involves many different...
View Details