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Show Results For
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All HBS Web
(634)
- People (2)
- News (208)
- Research (318)
- Multimedia (1)
- Faculty Publications (58)
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and...
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- Web
Harvard Business School
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade...
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- 02 Sep 2014
- First Look
First Look: September 2
are placed in perspective. Identifying and understanding one's brand heritage and the importance of brand stewardship are reinforced. Suggestions for further research-The...
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Sean Silverthorne
- 01 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where...
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- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
acquisition by—industry giant Heineken. Purchase this case:https://hbsp.harvard.edu/product/418017-PDF-ENG Harvard Business School Case 519-007 The Brand Management of Places The View Details
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Dina Gerdeman
- 01 Apr 2000
- News
HBS Global Conference Set for Berlin in June
Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early...
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- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
services and quality of life. “The HBSCP projects gave me an exciting opportunity to help San Francisco break through a number of short-term challenges to be the world-class city it is rapidly becoming, while also being a great place to...
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Margie Kelley
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
obituaries 40 years from now? Who will we credit with turning an entire global industry upside down in a way that delivered unbelievably low costs as well as differentiated product/service performance to Customers, a great place to work...
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- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
the right place at the right price. Coca-Cola's mantra always has been to be within an arm's reach of desire. To be out of stock is to lose a sale or, worse, to lose a sale to a competitor. But marketers also understand that, by using the...
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- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
know, the 2002 Global Alumni Conference was scheduled to take place in Buenos Aires, Argentina, last March. After careful consideration by the School and conference organizers in Argentina, the Global Alumni Conference Committee, ably...
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- 01 Jun 2012
- News
Straight to the Heart
to be in the right place at the right time. We’re a proactive society, built on taking matters into our own hands and not accepting our fate. So when it comes to love, we should sit around and look to the stars? That’s crazy. You’ve heard...
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- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle Choir, re-energize it,...
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- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single...
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- 01 Oct 2001
- News
HBS Press Books in Brief
what loyalty means or how to build it. Reichheld, author of the 1996 bestseller The Loyalty Effect, outlines six principles of loyalty that can make the Internet a hospitable and highly profitable place for businesses to succeed. 20/20...
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- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the...
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Deborah Halber
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look...
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- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's business leaders be involved in...
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by James Heskett
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read...
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Jennifer Gillespie
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)...
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- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
constraints?" But that can't be done elsewhere because of the importance of local ingredients. They could do different local ingredients, but then it would have to be a place with enough of a deep culinary tradition where the...
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