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All HBS Web
(357)
- People (1)
- News (125)
- Research (150)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve...
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Dina Gerdeman
- Profile
Dana Hoffmann
HBS?’ spawned a sincere but pointed response: “I want to start a business,“ Hoffmann replied. She had been fortunate at Symantec and Apple to work on challenging projects without overbearing supervision. She got a taste of...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects respond to visual, audio, or...
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- 29 Jun 2007
- First Look
First Look: June 29, 2007
tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37...
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Martha Lagace
- Profile
Marla Malcolm Beck
When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball and softball and she was accepted to the University of California at Berkeley. And in a...
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- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
activity that most people at the School gradually come to expect. School members' ability to spot such changes underlines the care with which grounds are maintained but also suggests an acquired taste for expecting neatness. That most...
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Education
- 01 Dec 2016
- News
Vive la Madeleine!
madeleine’s iconic shell shape and, if they’re baked properly, the bosse that pops up to create an enticing little bump. Viana points out the bosse as he breaks off a small piece of golden-colored sponge. “I taste them like wine,” he...
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- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its...
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Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
would expect that the temptation would be to continue to play your strong suit and try and express your own taste and your ideas because it’s worked for you for 50 years. The second issue you’d expect of anybody in this situation would be...
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by Christina Pazzanese
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is...
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by Robert Simons
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how...
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- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case...
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Dina Gerdeman
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
many in these industries have also propels them to introduce new work that questions and challenges these norms, even though that is more risky. "So you have to ask, 'Do I want to direct or reflect? Do I want to simply reflect people's View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
of Wedgwood's china-was and is critical. But I argue in Brand New that functional quality is an essential, though not sufficient cause or condition of success. Working in the late nineteenth century, Heinz built his brand on quality food that View Details
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by Martha Lagace
- 09 Sep 2008
- First Look
First Look: September 9, 2008
note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209042 elBulli: The Taste of Innovation Harvard Business School Case 509-015 Ferran Adriá, chef at elBulli, the highest-ranked restaurant in the world...
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Sean Silverthorne
- 22 Sep 2017
- News
The Epicenter of Miami’s Vice
dancing, just a gorgeous display of things going on. At midnight, there were these tasteful nude dancers, if you will, a man and a woman brought in to kind of wrap around a pole. The owner brought them in from the Crazy Horse Saloon in...
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- 01 Jun 2009
- News
Inside the Partnership
savvy and organizational skills to the man Wall Street loved to hate, President Franklin D. Roosevelt, as detailed in this excerpt from the chapter “The Long Road Back.” Having tasted politics in 1932 by working for Franklin D. Roosevelt...
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Garry Emmons
- 01 Jun 2004
- News
Luxe Redux
to entice customers. In the same spirit, the “Godiva Passion Academy” presented a complimentary course at Godiva boutiques in February on the history of chocolate, chocolate tasting and flavor pairings, and chocolate decoration...
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- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
now. One manager recently told me this about his life: "I wanted the promotion so badly I could taste it. The truth is that as much as I tried to quell my personal ambition, it was still a strong and sometimes overriding force in my...
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- 01 Apr 1996
- News
Technology for Learning's Sake
advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking...
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by Deborah Blagg; photo by David Zadig