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All HBS Web
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- News (316)
- Research (1,249)
- Events (9)
- Multimedia (25)
- Faculty Publications (831)
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- 01 Feb 1998
- News
Running Up the Score
the rights to big events becomes more and more important as a way to distinguish yourself. For us, live broadcasting of major sports events such as NFL games or the World Series provides a high-profile identity, both for viewers and potential advertisers. View Details
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Garry Emmons
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details
- 01 Dec 2006
- News
The Hard Way
apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were...
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- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for...
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- 01 Dec 1999
- News
Covering the Issues
institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article...
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- 01 Oct 1996
- News
Leading In a New Era
president of VF Corporation, the country's largest publicly held apparel manufacturer, supervising its Vanity Fair, Vassarette, Barbizon, Jantzen, and Healthtex divisions, among others. Charron's varied career has included stints in View Details
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Nancy O. Perry
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