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Show Results For
-
All HBS Web
(1,911)
- People (5)
- News (530)
- Research (951)
- Events (6)
- Multimedia (15)
- Faculty Publications (505)
- 18 Jul 2012
- News
Being Pregnant Is the Least of Marissa Mayer's Challenges
- 30 Apr 2013
- News
When It Comes To Productivity, Technology Can Hurt And Help
- 28 Feb 2020
- News
The Capital That Ate Wellness Is Going to Eat Your Mushrooms
- September 2014
- Article
Advancing Consumer Neuroscience
By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We...
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Keywords:
Consumer Neuroscience;
Neuroeconomics;
Social Neuroscience;
Genes;
Machine Learning;
Meta-analysis;
Consumer Behavior;
Decision Making;
Science
Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. "Advancing Consumer Neuroscience." Marketing Letters 25, no. 3 (September 2014): 257–267.
- 31 Aug 2012
- News
What Makes Work Worth Doing?
- 12 Dec 2010
- News
Would-be Haitian contractors miss out on aid
- March 2022 (Revised June 2022)
- Case
The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space
By: Matthew C. Weinzierl and Brendan L. Rosseau
In 2019, the U.S. national security community crossed a Rubicon by declaring that space was “a war-fighting domain” and undergoing a major reorganization, including the creation of the U.S. Space Force, the first new military branch in over 70 years. Military and...
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Weinzierl, Matthew C., and Brendan L. Rosseau. "The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space ." Harvard Business School Case 722-063, March 2022. (Revised June 2022.)
- 17 Aug 2020
- News
The Power of Low-Stakes Productivity
- 24 Feb 2016
- News
Don’t Make Important Decisions Late in the Day
- 14 Apr 2020
- News
The Coronavirus Puzzle Boom Is Not Puzzling at All
- 10 Jun 2015
- News
The Surprising Ways Companies Can Foster Creativity
- 24 Apr 2015
- News
How creativity can help reduce stress
- 11 Jun 2015
- News
Capitalizing on America's New Energy Advantage
- 04 Dec 2012
- News
Vast Pools of Money Still Ignore Sustainable Investing
- 01 May 2012
- News
The #1 Productivity Tool You Aren't Using
- 10 Aug 2012
- News
Call it Zucker Burg: Facebook campus gets its own Main Street
- 09 Sep 2011
- News