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All HBS Web
(1,514)
- News (391)
- Research (677)
- Events (9)
- Multimedia (2)
- Faculty Publications (401)
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
Keywords:
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry;
e-commerce industry
- 03 Jul 2012
- First Look
First Look: July 3
Organizations. Emerald Group Publishing Limited, 2011 Abstract Social enterprise organizations (SEOs) arise from entrepreneurial activities with the aim to achieve social goals. SEOs have been identified as alternative and/or...
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Keywords:
Sean Silverthorne
- March 1992 (Revised December 1992)
- Case
Harley-Davidson, Inc.--1987
By: W. Carl Kester and Julia Morley
After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue...
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Keywords:
Leveraged Buyouts;
Currency Exchange Rate;
Reports;
Crisis Management;
Going Public;
Research;
Competition;
Auto Industry;
Japan;
New York (city, NY)
Kester, W. Carl, and Julia Morley. "Harley-Davidson, Inc.--1987." Harvard Business School Case 292-082, March 1992. (Revised December 1992.)
Richard F. Meyer
Richard F. Meyer is Professor of Business Administration at the Harvard Business School. Professor Meyer received his Ph.D. from Harvard University and spent the first ten years of his career in the Management Services Division of Arthur D. Little, Inc., serving as a...
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- Web
Technology & Operations Management - Doctoral
industry partners, giving them a unique perspective on academic research and the ability to test their ideas in the field. Curriculum & Coursework Our programs are full-time degree programs which officially begin in August. Students are...
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- Web
Strategy - Doctoral
Strategy The doctoral program in Strategy encourages students to pursue multi-disciplinary research that utilizes multiple methodologies—quantitative, as well as qualitative—to study how companies and industries around the world develop...
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- February 2009 (Revised December 2009)
- Case
eReading: Amazon's Kindle
By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected...
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Keywords:
Books;
Disruptive Innovation;
Technological Innovation;
Industry Structures;
Standards;
Distribution Channels;
Competitive Strategy;
Publishing Industry
Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...
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Keywords:
Business Model;
Information Publishing;
Consumer Behavior;
Customization and Personalization;
Internet and the Web;
Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- 10 Jan 2018
- Blog Post
EXPERTS SHARE 5 TIPS TO BECOME A BETTER MANAGER
How can you become a better manager? What are the steps you need to take to get there? Below, we've compiled five management tips from Harvard Business School faculty and industry leaders who are featured in the new HBX course Becoming a...
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Keywords:
All Industries
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable...
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- Web
Marketing - Doctoral
By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation. Recent examples of doctoral thesis research...
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- 02 Aug 2016
- First Look
August 2, 2016
The Unintended Consequences of the Zero Lower Bound Policy By: Di Maggio, Marco, and Marcin Kacperczyk Abstract—We study the impact of the zero lower bound interest rate policy on the industrial organization of the U.S. money fund...
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Keywords:
Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional...
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Keywords:
Sean Silverthorne
- December 2018 (Revised August 2022)
- Teaching Note
Revenue Recognition at HBP
By: Siko Sikochi and Paul Healy
In early 2014, Corporate Learning, one of three business units at Harvard Business Publishing (HBP), was in the process of revamping its flagship product, Harvard Manage-Mentor (HMM) from version 11.0 (HMM11) to version 12.0 (HMM12). The revamped software would be...
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- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Customer Relationship Management;
Venture Capital;
Emerging Markets;
Strategic Planning;
Sales;
Internet and the Web;
Publishing Industry;
Publishing Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 08 Nov 2011
- First Look
First Look: Nov. 8
PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and Margaret P. Pierson...
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Keywords:
Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends...
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Keywords:
Sean Silverthorne
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published...
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Keywords:
by Martha Lagace
- Web
Great American Business Leaders of the 20th Century - Leadership
ClaytonAnderson, Clayton and Company, 1904–1940 Martin W. ClementPennsylvania Railroad Company, 1935–1948 Charles A. CoffinGeneral Electric Company, 1892–1913 Ben CohenBen & Jerry's Ice Cream, 1978–1994 Wilton D. ColeCrowell-Collier View Details
- Web
The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
Organization, December 6, 1966 In 1966, Roethlisberger and William Dickson published Counseling in an Organization, which revisited lessons gained from the experiments. Roethlisberger described “the Hawthorne effect” as the phenomenon in...
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