Show Results For
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All HBS Web
(10,428)
- Faculty Publications (3,381)
Show Results For
-
All HBS Web
(10,428)
- Faculty Publications (3,381)
- 15 May 2014
- Conference Presentation
Crowdsourced Digital Goods and Firm Productivity
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Customer-Centric Marketing Strategy
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Research Summary
Deregulation, Misallocation, and Size: Evidence from India
- Teaching Interest
Designing and Executing Corporate Revitalization
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Distributed Innovation in Open Systems—The Role of Modularity
- Research Summary
Do Prices Determine Vertical Integration?*
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Teaching Interest
Driving Digital Strategy (DIGS)
- Research Summary
Energy Strategy
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details
- Research Summary
Environmental Management
- Research Summary
Equity Valuation
Professor Wang’s research utilizes valuation theory to explain how firm fundamentals are related to the expected rates of equity returns and their term structures. His research provides strong evidence that valuation-based proxies of expected returns outperform the... View Details