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- News (341)
- Research (5,487)
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- Multimedia (37)
- Faculty Publications (4,580)
Show Results For
-
All HBS Web
(6,067)
- News (341)
- Research (5,487)
- Events (8)
- Multimedia (37)
- Faculty Publications (4,580)
- Article
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.
- December 1999
- Article
A Structural Perspective on Organizational innovation.
Stuart, Toby E. "A Structural Perspective on Organizational innovation." Industrial and Corporate Change 8, no. 4 (December 1999): 745–775.
- Column
It's Not Intuitive: Strategies for Negotiating More Rationally
By: M. H. Bazerman and Deepak Malhotra
Bazerman, M. H., and Deepak Malhotra. "It's Not Intuitive: Strategies for Negotiating More Rationally." Negotiation 9, no. 5 (May 2006).
- November 2003
- Article
Restoring Trust at the NYSE
By: Bill George
George, Bill. "Restoring Trust at the NYSE." Chief Executive 193 (November 2003): 20.
- January 1982 (Revised July 2007)
- Case
Dan Stewart (A)
A subordinate who Dan Stewart has recently placed on warning for unsatisfactory performance is suddenly appointed Dan's boss. Involves such issues as the management of disappointment, understanding organizational irrationality, lateral transfer within the same company,...
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Sathe, Vijay V., and Mark Rhodes. "Dan Stewart (A)." Harvard Business School Case 482-087, January 1982. (Revised July 2007.)
- January 2023
- Article
Calculators for Women: When Identity-Based Appeals Backfire
By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically...
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Keywords:
Categorization Threat;
Stereotypes;
Identity;
Labels;
Gender;
Perception;
Consumer Behavior
Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
- January 2021 (Revised March 2022)
- Teaching Note
Maritz Automotive
By: Ashley V. Whillans and Lamar Pierce
This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the...
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- April 2014
- Article
Awards Unbundled: Evidence from a Natural Field Experiment
By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker...
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Keywords:
Social Comparison;
Awards;
Optimal Expectactions;
Zambia;
Status and Position;
Performance Expectations;
Motivation and Incentives;
Health Care and Treatment;
Health Industry;
Zambia
Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Awards Unbundled: Evidence from a Natural Field Experiment." Journal of Economic Behavior & Organization 100 (April 2014): 44–63.
- April 2013
- Article
An fMRI Investigation of Racial Paralysis
By: Michael I. Norton, Malia F. Mason, Joseph A. Vandello, Andrew Biga and Rebecca Dyer
We explore the existence and underlying neural mechanism of a new norm endorsed by both black and white Americans for managing interracial interactions: "racial paralysis," the tendency to opt out of decisions involving members of different races. We show that people...
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Keywords:
Behavior;
Race;
Judgments;
Decision Choices and Conditions;
Personal Characteristics;
United States
Norton, Michael I., Malia F. Mason, Joseph A. Vandello, Andrew Biga, and Rebecca Dyer. "An fMRI Investigation of Racial Paralysis." Social Cognitive and Affective Neuroscience 8, no. 4 (April 2013): 387–393.
- April 2011
- Teaching Note
Congressional Candidate Dan Silver and KNP Communications (TN)
By: Amy J.C. Cuddy and Nithyasri Sharma
Teaching Note for 910013.
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- October 2008 (Revised June 2010)
- Case
State of Emergency at Mercy Hospital
By: Thomas J. DeLong and Chirag D Shah
Dr. Scott Gabu, Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that described an...
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Keywords:
Health Care and Treatment;
Knowledge Acquisition;
Leadership Development;
Behavior;
Personal Characteristics;
Health Industry
DeLong, Thomas J., and Chirag D Shah. "State of Emergency at Mercy Hospital." Harvard Business School Case 409-048, October 2008. (Revised June 2010.)
- May 2008
- Journal Article
Future Lock-in: Future Implementation Increases Selection of 'Should' Choices
By: Todd Rogers and Max Bazerman
People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative “should” self and an affective...
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Rogers, Todd, and Max Bazerman. "Future Lock-in: Future Implementation Increases Selection of 'Should' Choices." Organizational Behavior and Human Decision Processes 106, no. 1 (May 2008): 1–20.
- December 2003 (Revised April 2004)
- Case
Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament
By: Ashish Nanda
Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had been working closely for six weeks with the management team of the U.S. subsidiary of a Japan-headquartered consumer...
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Keywords:
Management;
Conflict of Interests;
Business Subsidiaries;
Trust;
Consumer Products Industry;
Japan;
United States
Nanda, Ashish, and Kelley Elizabeth Morrell. "Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament." Harvard Business School Case 904-031, December 2003. (Revised April 2004.)
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
As Harvard Business School Professor Linda A. Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. What she didn't find, however, was work linking the two. Specifically, what is the role of the...
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Keywords:
by Kim Girard
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- February 2024
- Article
Fifty Shades of QE: Robust Evidence
By: Brian Fabo, Marina Jančoková, Elisabeth Kempf and Ľuboš Pástor
Fabo et al. (2021) show that papers written by central bank researchers find quantitative easing (QE) to be more effective than papers written by academics. Weale and Wieladek (2022) show that a subset of these results lose statistical significance when OLS regressions...
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Keywords:
Quantitative Easing;
Research;
Mathematical Methods;
Perception;
Banks and Banking;
Body of Literature
Fabo, Brian, Marina Jančoková, Elisabeth Kempf, and Ľuboš Pástor. "Fifty Shades of QE: Robust Evidence." Art. 107065. Journal of Banking & Finance 159 (February 2024).
- September 2023 (Revised December 2023)
- Case
Twiddy & Company: Trust in a Chaotic Environment
By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from...
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Keywords:
Trust;
Health Pandemics;
Organizational Culture;
Disruption;
Government Legislation;
Transportation;
Tourism Industry;
North Carolina;
United States
Sucher, Sandra J., Shalene Gupta, and Tom Quinn. "Twiddy & Company: Trust in a Chaotic Environment." Harvard Business School Case 324-021, September 2023. (Revised December 2023.)
- March 2022 (Revised March 2022)
- Supplement
Transformation at Loyola New Orleans (B)
By: David Fubini and Patrick Sanguineti
In August of 2018, Tania Tetlow is inaugurated as President of Loyola University New Orleans, in the midst of turmoil. Prior to her start, the university was given a final warning to land a balanced budget by year's end by its accreditors or risk facing probation. It...
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Keywords:
Higher Education;
Financial Condition;
Crisis Management;
Change Management;
Trust;
Transformation
Fubini, David, and Patrick Sanguineti. "Transformation at Loyola New Orleans (B)." Harvard Business School Supplement 422-053, March 2022. (Revised March 2022.)
- 2021
- Working Paper
Racial Disparities in the Paycheck Protection Program
By: Sergey Chernenko and David S. Scharfstein
Using a large sample of Florida restaurants, we document significant racial disparities in borrowing through the Paycheck Protection Program (PPP) and investigate the causes of these disparities. Black-owned restaurants are 25% less likely to receive PPP loans....
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Keywords:
Discrimination;
Paycheck Protection Program;
Economic Injury Disaster Loans;
Bank Lending;
Nonbank Lending;
Banks and Banking;
Financing and Loans;
Prejudice and Bias;
Race
Chernenko, Sergey, and David S. Scharfstein. "Racial Disparities in the Paycheck Protection Program." SSRN Working Paper Series, August 2021. (NBER Working Paper Series, No. 29748, February 2022.)