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Show Results For
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All HBS Web
(488)
- News (85)
- Research (349)
- Events (3)
- Multimedia (3)
- Faculty Publications (138)
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- 07 Sep 2011
- First Look
First Look: Sept. 7
Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a...
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Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
isolate elements that cause people to stop watching and to find ones that keep them engaged. In addition, they make it possible to determine what kinds of ads are most likely to be shared and what types of people are most likely to share them. Here are five big...
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Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information...
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Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
forcing those who watch the show to watch the ad. Some of the hottest battles are being fought over showrooming—the practice whereby consumers visit a store to check out items in person before buying cheaper online (decoupling browsing...
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by Michael Blanding
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer...
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,...
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Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result...
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Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract volunteers and donors, building a swell...
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by Christina Pazzanese
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
90 days. (These countries include Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen.) The order provoked a great deal of opposition, including an online petition entitled “Academics Against Immigration Executive Order,” which argues...
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by Staff
- 12 Jan 2016
- First Look
January 12, 2016
demand. Furthermore, downstream and upstream product was coming online from other parts of the world, including Russia. As a result, Alcoa had lost its historical market dominance and stock premium. Belda was convinced that for Alcoa to...
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Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
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Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
interactive online demonstration enables first-hand exploration of the parameter space (www.mpmlab.org/groups), and available source code (supplementary materials) provides a guide to implementing psychological agent-based models....
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Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost...
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Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both...
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Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising...
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Sean Silverthorne
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and...
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Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
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Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time...
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Martha Lagace