Show Results For
-
All HBS Web
(2,802)
- Faculty Publications (346)
Show Results For
-
All HBS Web
(2,802)
- Faculty Publications (346)
- March 1983
- Article
Brilliant but Cruel: Perceptions of Negative Evaluators
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
- December 1961 (Revised January 1994)
- Case
Plowman Poultry Farm
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Aug 2014
- Conference Presentation
Online Word of Mouth and Product Quality Disagreement
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
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Overview
- Research Summary
Overview
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Overview
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Overview
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Product Policy and Pricing
- Research Summary
Research overview
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Forthcoming
- Article