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All HBS Web
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- Faculty Publications (350)
Promises →
- Article
Entrepreneurial Creativity Through Motivational Synergy
By: T. M. Amabile
This paper defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to establish a new venture. Entrepreneurial creativity can be exhibited in established organizations as well as in start-up firms. The...
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Keywords:
Creativity;
Motivation and Incentives;
Organizational Culture;
Entrepreneurship;
Innovation and Invention
Amabile, T. M. "Entrepreneurial Creativity Through Motivational Synergy." Journal of Creative Behavior 31, no. 1 (March 1997): 18–26.
- May–June 1996
- Article
Ruling the Net
By: D. L. Spar and Jeffrey J. Bussgang
The Internet promises a radical new world of business. But for many companies, it has yet to deliver. Although doing business in cyberspace may be novel and exhilarating, it can also be frustrating, confusing, and even unprofitable. Debora Spar and Jeffrey Bussgang...
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Spar, D. L., and Jeffrey J. Bussgang. "Ruling the Net." Harvard Business Review 74, no. 3 (May–June 1996): 125–133.
- November 1994
- Case
Navistar International
By: Stuart C. Gilson and Jeremy Cott
As a consequence of laying off half its workforce in a massive downsizing program, the company--a large manufacturer of medium and heavy trucks--struggles with a huge ($2.6 billion) liability for retiree medical costs. Although the company has promised its retirees...
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Keywords:
Negotiation Process;
Wages;
Labor Unions;
Legal Liability;
Insolvency and Bankruptcy;
Restructuring
Gilson, Stuart C., and Jeremy Cott. "Navistar International." Harvard Business School Case 295-030, November 1994.
- November 1994 (Revised November 1995)
- Case
SweetWater
By: H. Kent Bowen and Thomas D. Everett
Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use...
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Keywords:
Entrepreneurship;
Independent Innovation and Invention;
Product Design;
Customers;
Entertainment and Recreation Industry;
Consumer Products Industry;
Colorado
Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
- August 1994
- Case
Intuit, Inc.
The merger of two computer software firms with very rapidly growing non-overlapping products makes great strategic sense, but presents difficult valuation and accounting problems. How can a firm pay $225 million to acquire another firm with negligible current earnings,...
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Keywords:
Valuation;
Mergers and Acquisitions;
Applications and Software;
Accounting;
Financial Strategy;
Goodwill Accounting;
Corporate Finance;
Information Technology Industry;
United States
Fruhan, William E., Jr. "Intuit, Inc." Harvard Business School Case 295-028, August 1994.
- October 1993
- Case
Analyst's Dilemma (A), The
By: Joseph L. Badaracco Jr. and Jerry Useem
A young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because...
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Keywords:
Ethics;
Values and Beliefs;
Leveraged Buyouts;
Conflict of Interests;
Decision Choices and Conditions;
Risk and Uncertainty
Badaracco, Joseph L., Jr., and Jerry Useem. "Analyst's Dilemma (A), The." Harvard Business School Case 394-056, October 1993.
- April 1993 (Revised November 1994)
- Case
Chiron Corp.
Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including...
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Keywords:
Health Testing and Trials;
Research and Development;
Failure;
Business Strategy;
Joint Ventures;
Strategic Planning;
Opportunities;
Product Development;
Biotechnology Industry;
California
Wheelwright, Steven C. "Chiron Corp." Harvard Business School Case 693-052, April 1993. (Revised November 1994.)
- November 1991 (Revised December 1996)
- Case
Pressco, Inc.--1985
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To...
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Keywords:
Capital Budgeting;
Machinery and Machining;
Valuation;
Taxation;
Customer Value and Value Chain;
Cost vs Benefits;
Inflation and Deflation;
Cost Management;
Product Marketing;
North and Central America
Fruhan, William E., Jr. "Pressco, Inc.--1985." Harvard Business School Case 292-085, November 1991. (Revised December 1996.)
- 1988
- Book
Creating the Future: The Massachusetts Comeback and Its Promise for America
By: M. S. Dukakis and Rosabeth M. Kanter
Dukakis, M. S., and Rosabeth M. Kanter. Creating the Future: The Massachusetts Comeback and Its Promise for America. New York: Summit Books, 1988.
- 1986
- Chapter
Promise Them Anything: The Incentive Structures of Local Public Pension Plans
By: Dutch Leonard
Keywords:
Compensation and Benefits;
Public Sector;
Government and Politics;
Local Range;
Motivation and Incentives
Leonard, Dutch. "Promise Them Anything: The Incentive Structures of Local Public Pension Plans." In Public Sector Payrolls, edited by David A. Wise. Chicago: University of Chicago Press, 1986.
- Article
The Contributions of Industrial Organization to Strategic Management: A Promise Beginning to Be Realized
By: M. E. Porter
Porter, M. E. "The Contributions of Industrial Organization to Strategic Management: A Promise Beginning to Be Realized." Academy of Management Review 6, no. 4 (October 1981).
- 1975
- Book
Negotiating Third World Mineral Agreements: Promises as Prologue
By: David N. Smith and L. T. Wells Jr.
Smith, David N., and L. T. Wells Jr. Negotiating Third World Mineral Agreements: Promises as Prologue. Cambridge, MA: Ballinger Publishing Company, 1975. (Wells also wrote or was co-author of chapters 5, 7, 8, and 9.)
- Research Summary
3D Negotiaton
In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
By: Karen Mills
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech...
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- Forthcoming
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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Keywords:
Large Language Model;
User Experience;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Risk and Uncertainty;
Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research (forthcoming).
- Research Summary
Impact of Technology on Industry Structure and Competitive Strategy
Stephen Bradley’s research has focused for several years on the impact of technology on industry structure and competitive strategy. In particular he has been studying the convergence of information technology and telecommunications and how this convergence is...
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- Research Summary
Managing sustainability in supply chains
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations...
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- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- Research Summary
Moral Muscle
By: Sandra J. Sucher
Can we get better at moral decision making? How is the capacity to exercise moral leadership developed? One answer to these questions is the notion of “moral muscle,” which is a combination of moral awareness (the ability to recognize situations that can be... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details