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All HBS Web
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- Faculty Publications (324)
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DESIGN THEORY AND PRACTICE ES285
By: Roberto Verganti
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
Keywords:
Integrated Design;
Leadership;
User Experience Design;
Design;
Strategy;
Technology;
Product Design
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to...
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Keywords:
Long-run Targeting;
Heterogeneous Treatment Effect;
Statistical Surrogacy;
Customer Churn;
Field Experiments;
Consumer Behavior;
Customer Focus and Relationships;
AI and Machine Learning;
Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science (forthcoming). (Pre-published online March 6, 2024.)
- Teaching Interest
Entrepreneurship in Emerging Economies (Online Course)
By: Tarun Khanna
This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details
- Forthcoming
- Article
Working Around the Clock: Temporal Distance, Intrafirm Communication, and Time Shifting of the Employee Workday
By: Jasmina Chauvin, Prithwiraj Choudhury and Tommy Pan Fang
This paper examines the effects of temporal distance generated by time zone separation on communication in geographically distributed organizations. We build on prior research, which highlights time zone separation as a significant challenge, but argue that employees...
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