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Show Results For
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All HBS Web
(504)
- News (55)
- Research (397)
- Events (1)
- Multimedia (2)
- Faculty Publications (135)
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
When the case opens, a fictitious developer, Rance Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government's View Details
- Web
Strategy for Entrepreneurs - Course Catalog
valuation numbers. How to give other entrepreneurs effective feedback on their startup ideas. Write cogently, persuasively, and effectively. When to ignore and when to listen to advice from VCs and other key stakeholders. Identify and evaluate market gaps with customer...
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- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then...
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by Sean Silverthorne
- 20 Oct 2009
- First Look
First Look: October 20
Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when...
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Martha Lagace
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
hypothetical fires. A garment factory in a Third World country with minimal governmental regulatory oversight burns down, killing half of the three hundred women and children employed there; it subsequently becomes clear that the factory's owner failed repeatedly to...
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- 08 Oct 2013
- First Look
First Look: October 8
opacity and agility. Clients find it very difficult to judge a firm's performance in advance, because they are usually hiring it for specialized knowledge and capability that they themselves lack. Price becomes a proxy for quality. And...
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Sean Silverthorne
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
products filling world markets, truly unique selling propositions—the staple of advertisers for decades—are now few and far between, according to Ingo Krauss. "The venerable USP [unique selling proposition] has become the unique...
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by James E. Aisner
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of...
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Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 04 Sep 2019
- News
Case Study: Up in the Air
getting these organizations to pay for the service at full price or a discount and then provide it to the winning startups as an in-kind prize or investment? Assuming this activity will generate a significant amount of publicity, and as...
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- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video...
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Martha Lagace
- 11 Dec 2012
- First Look
First Look: Dec. 11
network-based technologies, and for the median technology, the frequency of interactions decays by 73% every 1000 kms. Overall, we document the significant role that geography plays in determining technology diffusion across countries. Download the paper:...
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Sean Silverthorne
- 01 Mar 2010
- News
Slum for Sale
Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government’s minimum bid for one of five development...
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- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them, and their findings were published...
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by Martha Lagace
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
seller were now being sold by Amazon straight from X Fire’s suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
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Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
middlemen and defaulted on their loans. The risk of such events may explain, at least partly, why many seemingly more profitable export crops are not adopted. Download the paper: http://www.hbs.edu/research/pdf/08-065.pdf Catering through Nominal Share View Details
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Martha Lagace
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a company which had flourished in...
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by Richard S. Tedlow
- 01 Mar 2004
- News
Ron Shaich’s Café Society
Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability to deliver high-quality food at reasonable View Details