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All HBS Web
(506)
- News (55)
- Research (397)
- Events (1)
- Multimedia (2)
- Faculty Publications (135)
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- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian coffee industry View Details
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Sean Silverthorne
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
collaborate with partners; being able to manage the conflicts of interest inherent to such compete-collaborate relationships; knowing how to monetize the value created by the ecosystem (which member of the ecosystem is needed most—developers or end users—and how the...
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- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
how to price the new pile driver and hammer pads," recalls HBS professor emeritus Ben Shapiro, who supervised research assistant Jeffrey Sherman (HBS MBA '79) in his preparation of the case. "As it happened, in first-year...
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by Garry Emmons
- 17 Apr 2012
- First Look
First Look: April 17
asymmetry in message strength in turn permits cutoff equilibria, where players take action after receiving a minimum number of confirmations. Good Morning Creativity: Task Reactivation During Sleep Enhances Beneficial Effect of Sleep on...
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Carmen Nobel
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
preparations; publicly advertised medicinal, pharmaceutical and dentifrice preparations; food products; household products; cosmetics and toilet preparations; and chemicals, organic colors and pigments, dye stuffs and intermediates."...
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- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
A&P lost that position. This fact it learned the hard way in 1972 when it launched a price war. The hostilities were conducted under the banner of WEO, which was supposed to stand for "Where Economy Originates." This ugly, clumsy...
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- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
money has been collected, eBay sends the gift, along with the list of all contributors and short notes from them, to the recipient. This application generated three types of immediate benefits for eBay. First, the average price of Group...
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- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
data?'" That's Paul Nicholas' reaction after reading most of the responses to this month's column. It's not a bad "sense of the meeting," in which many contributors offered suggestions to managers wishing to get the most out of so-called big data and avoid paying the...
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Re: James L. Heskett
- 13 May 2008
- First Look
First Look: May 13, 2008
prices, the former implies convexity in the smaller of the two valuations, the latter linearity. In either case, the price is at least their average and hence spiteful. Download the paper:...
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Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
participants would win from a high of $1,000 to a low of $0. The extra money did have an effect—but not nearly as much as the preference sorting. Among higher-skilled workers, the number of engineers who worked a minimum number of hours...
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by Michael Blanding
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the...
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Sean Silverthorne
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States wouldn't even consider."...
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by Alejandro Reyes & Deborah Blagg
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data...
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Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless...
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Sean Silverthorne
- 05 Nov 2013
- First Look
First Look: November 5
person one rank above them instead of the person one rank below. Last-place aversion suggests that low-income individuals might oppose redistribution because it could differentially help the group just beneath them. Using survey data, we show that individuals making...
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Sean Silverthorne
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were...
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Re: Gerardine A. Doyle
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
South Africa, for example, the government's support for the transfer of assets to the historically disenfranchised native African community—a laudable social objective—has affected the development of the capital market. Such transfers usually View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
and regulation of insurance markets, including the interaction between consumer choice difficulties or biases and adverse selection. We then document evidence on consumer mistakes in health-care utilization and treatment choices, especially in response to changes in...
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Sean Silverthorne
- 31 Aug 2009
- Research & Ideas
Why Competition May Not Improve Credit Rating Agencies
third-party opinions about the credit-worthiness of a firm or a security. Over the past decades, the financial system has come to rely more and more on such ratings. For example, many institutional investors are legally obliged to hold only securities of some View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best View Details