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- Faculty Publications (185)
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- 24 Feb 2015
- First Look
First Look: February 24
Prosperity In 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company. Purchase this case:...
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Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
The story behind Dean Kamen's Segway scooter, and his combustive meeting with the kingpins of Apple and Amazon. Excerpt from Code Name Ginger. 5. Updating a Classic: Writing a Great Business Plan Harvard Business School professor William...
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by Staff
- 18 Oct 2016
- First Look
October 18, 2016
durable, consumable, functional, and hedonic products) and evidence from a real-word dataset of lost Apple iPhones demonstrate how the availability of product upgrades increases cavalier behavior toward possessions. Moreover, we show that...
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Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
selling complements to recorded music. We see some examples for this strategy even today: Apple sells songs to promote its iPods. Prince gives away his most recent release to promote his concerts. We need careful continuous monitoring of...
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster approach. In the book, I provide several examples, from Apple to Red Bull and from Victoria's Secret to Burberry. And I describe in depth how the blockbuster strategy is increasingly carrying the day in the hospitality sector,...
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- 25 Nov 2008
- First Look
First Look: November 25, 2008
decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to...
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Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209082 Design Thinking and Innovation at Apple Harvard Business School Note 609-066 Describes Apple's approach to innovation, management, and design...
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Martha Lagace
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with View Details
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Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209036 Symbian, Google & Apple in the Mobile Space (A) Harvard Business School Case 909-055 Symbian, maker of a leading mobile smartphone operating system, faces new...
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Martha Lagace
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