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Show Results For
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All HBS Web
(660)
- News (111)
- Research (471)
- Events (2)
- Multimedia (5)
- Faculty Publications (220)
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors...
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- 01 Apr 2000
- News
Getting the Message
hookup, but that number is expected to double this year and reach 16.6 million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the View Details
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Susan Young
- 01 Jun 2008
- News
Understanding the Digital Frontier
ripples across cyberspace that your company’s baby formula turns tiny tots green. Is there anything you can do? Absolutely. Turn the tide to your advantage, argue Charlene Li (MBA ’93) and Josh Bernoff in their new book, Groundswell: Winning in a World Transformed by...
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- 01 Mar 2016
- News
The People’s Pods
production Bluetooth technology inside cars has been a factor. As recently as eight or nine years ago, if you wanted to use an MP3 player or an iPod in the car, you’d have to hook it up to one of those old cassette deck adapters. Now you...
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Dan Morrell
- 01 Dec 2015
- News
Snapping Up Voters
marrying his political experience with greater financial acumen. Instead he has found himself in the midst of the most promising expansion of the political business itself: technological shifts that permit campaign View Details
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Sasha Issenberg
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing...
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- 01 Dec 2007
- News
Faculty Research Online
Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Professor Stephen Bradley, who is cowriting a book on how broadband technologies are remaking many...
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- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a...
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- 01 Dec 2008
- News
Teaching is in his DNA
John McArthur, as many of his friends say emphatically, is a teacher. “That’s his DNA,” says Boston advertising legend Jack Connors. “He wants to take his students, whoever they may be, and turn them into contributors to the community....
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- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
“This is the most exciting time in the technology industry since I left Stanford Business School 26 years ago,” Microsoft CEO Steve Ballmer (Harvard ’77) told a student audience that nearly filled Burden Auditorium in early December....
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- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck,...
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- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things...
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- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and...
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- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting...
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- 06 Dec 2021
- News
What's the Word?
are some ways forward, says Fuller. Companies might need to embrace automation technologies that can help reduce labor hours per unit, an approach Fuller has seen start to take hold in the garment industry. There could be regulatory aid,...
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- 01 Mar 2012
- News
Reinventing Radio Days
COO—he followed his passion for music and took the helm at Savage Beast Technologies (SBT), a cash-strapped San Francisco start-up. How bad were things at SBT? “The company wasn’t running on fumes,” Kennedy recalls. “The fumes were gone.”...
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- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their...
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- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
"counterphobic move." Punch cards and mainframes were the technological order of the day when she enrolled at HBS, and a successful career in marketing -- including top-level positions at J. Baker Inc. and Bank of New England -- had...
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Julia Hanna