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- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
you aren't changing good behavior. The second issue, which I think is even more important, is trying to truly affect customer behavior. This is why the rewards program used at Harrah's Casino is so successful. They ask a) How much is this...
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- 03 Feb 2015
- First Look
First Look: February 3
was the same way it developed in cattle-and overcome public skepticism of overt scientific involvement in their food? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515001-PDF-ENG Harvard Business School Case 815-073 Atlantis Paradise Island Resort and...
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Sean Silverthorne