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- Faculty Publications (25)
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- All HBS Web (55)
- Faculty Publications (25)
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- May 2021
- Teaching Plan
Gera Developments: Leadership at a Crossroads
By: Christina R. Wing and John Masko
Teaching Plan for HBS Case No. 621-018. For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for...
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Keywords:
Buildings and Facilities;
Business Growth and Maturation;
Construction;
Geographic Location;
Global Strategy;
Globalized Firms and Management;
Housing;
Leadership Style;
Management Succession;
Organizational Change and Adaptation;
Organizational Culture;
Family Ownership;
Family and Family Relationships;
Urban Development;
Customization and Personalization;
Real Estate Industry;
Maharashtra;
India;
San Francisco
- 2009
- Book
Reorganize for Resilience: Putting Customers at the Center of Your Organization
By: Ranjay Gulati
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?...
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Keywords:
Competency and Skills;
Customer Focus and Relationships;
Profit;
Organizational Culture;
Organizational Structure;
Cooperation
Gulati, Ranjay. Reorganize for Resilience: Putting Customers at the Center of Your Organization. Harvard Business Press, 2009.
- 2007
- Working Paper
Competition in Modular Clusters
By: Carliss Y. Baldwin and C. Jason Woodard
The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands...
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Keywords:
Price;
Profit;
Digital Platforms;
Industry Clusters;
Competition;
Horizontal Integration;
Vertical Integration
Baldwin, Carliss Y., and C. Jason Woodard. "Competition in Modular Clusters." Harvard Business School Working Paper, No. 08-042, December 2007.
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across...
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- February 2013 (Revised March 2013)
- Case
Agero: Enhancing Capabilities for Customers
By: Robert Simons and Natalie Kindred
This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details
Keywords:
Entrepreneurial Management;
Entrepreneurial Gap;
Entrepreneurship;
Auto Industry;
Insurance;
Performance Management;
Performance Measurement;
Performance Measures;
Performance Pressure;
Decisions;
Family Business;
Resource Allocation;
Organizational Design;
Customer Focus and Relationships;
Performance Evaluation;
Growth and Development Strategy;
Service Industry
Simons, Robert, and Natalie Kindred. "Agero: Enhancing Capabilities for Customers." Harvard Business School Case 113-001, February 2013. (Revised March 2013.)
- 12 Jul 2004
- Research & Ideas
Enron’s Lessons for Managers
reckless gambling of assets. Its hubris was to attempt to commoditize electric power, water, and broadband, despite what Salter called critical points of difference from natural gas. (Electric power and water are politically sensitive at...
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by Martha Lagace
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
polesnoy As technology commoditization begins speeding up again, it’s a great time to be a consumer in search of a state-of-the-art flat panel TVs, but less comfortable for manufacturers hoping to make a profit. That’s according to recent...
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- 12 Nov 2008
- First Look
First Look: November 12, 2008
huge impact on the business models of major record labels. Modularity, and the commoditization spill-over enabled by modularity in the personal computer industry, was a major force in the development of the market. While Apple's iPod...
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Martha Lagace
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
explain Alvarez and Sesia, in response to a few key issues: the rise of self-service in retail, which led to a weakening of face-to-face connections with customers; the increased commoditization of the retail experience; and "massive...
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- 15 Jan 2008
- First Look
First Look: January 15, 2008
profitability of a vertically integrated monopoly. We then use our model to compare open and closed standards regimes, to understand how commoditization affects a cluster, to determine the relative profits of platform firms and firms that...
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Keywords:
Martha Lagace
- 08 Nov 2016
- First Look
November 8, 2016
foods, which had previously been colored with dyes extracted from natural plants and organic minerals, helping them to achieve mass production and mass marketing. Color was easier to control, reproduce, and commoditize than other sensory...
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Keywords:
Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
of Your Organization Author:Ranjay Gulati Publication:Harvard Business School Press, forthcoming Abstract In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your...
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Keywords:
Martha Lagace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
doesn't somehow commoditize users, like an elephant-sized beetle, needs a metabolic principle not found on this planet to survive. SG: If you want to become big, you can't charge people up front because they'll be reticent to join. You...
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- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
assessments of corporate environmental responsibility. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54635 Summer 2018 MIT Sloan Management Review Why High-Tech Commoditization Is Accelerating By: Shih, Willy C....
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Keywords:
Dina Gerdeman
- 22 May 2012
- First Look
First Look: May 22
growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme markets but felt pressure from local low-cost rivals in volume-driven, commoditized segments. How...
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Keywords:
Sean Silverthorne
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
What's striking about this stealth strategy is that Apple didn't affiliate the product with a specific alternative category. It simply suggested that it was not a PC—a strategy that not only disassociates the Mini from other low-priced, View Details
Keywords:
by Youngme Moon
- 19 Mar 2013
- First Look
First Look: March 19
companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to...
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Keywords:
Sean Silverthorne
- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
prescription for more commoditized products that can have little value-added and need to be produced in the countries with the lowest costs." Does Parker have something here? What's the downside to disruption in high tech? What do...
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- 21 May 2013
- First Look
First Look: May 21
the business through personal relationships with clients. A passionate entrepreneur, his approach to growth-secure customers first, figure out how to make money later-was remarkably successful, if sometimes chaotic. Facing an increasingly View Details
Keywords:
Sean Silverthorne