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All HBS Web
(6,201)
- People (20)
- News (1,585)
- Research (2,173)
- Events (14)
- Multimedia (72)
- Faculty Publications (1,606)
Show Results For
-
All HBS Web
(6,201)
- People (20)
- News (1,585)
- Research (2,173)
- Events (14)
- Multimedia (72)
- Faculty Publications (1,606)
- Web
Curriculum - MBA
- Teaching Interest
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- Web
Curriculum - MBA
- Web
Required Curriculum - MBA
- TeachingInterests
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its... View Details
- Research Summary
Managing Service Operations Course Development
- Research Summary
All Publications and Course Material
The following is a complete list of Publications and Course Material
View Details- 13 Nov 2014
- News
How Educators Can Align Careers and Curriculum
- January 1994 (Revised November 1994)
- Background Note
Power and Influence, Course Overview and Syllabus
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- June 1999
- Course Overview Note
Leadership and Organizational Behavior (LEAD), Course Overview (Abridged)
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- Web
Elective Curriculum - MBA
- Teaching Interest
MBA Required Curriculum Leadership and Organizational Behavior (LEAD)
This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The first modules examine teams, individuals, and networks in the context of:
- The determinants of group... View Details
- Web
Courses by Faculty - Course Catalog
- Web
Courses - Institute For Strategy And Competitiveness
- Web
Leadership and Happiness - Course Catalog
- Web