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All HBS Web
(174)
- News (63)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (38)
Show Results For
-
All HBS Web
(174)
- News (63)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (38)
- August 2013
- Teaching Note
Apple Inc. and the iPhone 4 Antenna Issue
By: Francois Brochet and Krishna G. Palepu
- 18 Mar 2016
- News
Apple CEO’s gay rights activism ‘helps boost iPhone sales’
- December 2016
- Teaching Note
Accounting for the iPhone Upgrade Program (A) and (B)
By: Jonas Heese, Krishna G. Palepu and H. David Sherman
Teaching Note for HBS Nos. 117-020 and 117-039.
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- 21 Aug 2012
- News
Apple Reaches Record U.S. Market Value on IPhone Optimism
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
over a little screen. (Usage varies according to the type of smartphone: iPhone users spend an average of one hour and 15 minutes with their phones each day, with only 22 percent of that time devoted to talking.) The Lab Experiment Bos...
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- 09 Apr 2015
- News
Links to iPhone create conundrum for Apple’s wristy business
- 14 Dec 2015
- News
Your iPhone Is Ruining Your Posture — and Your Mood
- 15 Jul 2010
- News
Apple to discuss iPhone 4 antenna solutions on Friday
- 03 Nov 2018
- News
Facing iPhone Troubles, Apple Tries to Change the Story
- 23 Feb 2017
- News
Why the iPhone can't be made in the US
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional...
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- 10 Apr 2018
- News
'More than 600 apps had access to my iPhone data'
- July 2012
- Article
iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks
By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles...
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Keywords:
Family and Family Relationships;
Product;
Customers;
Familiarity;
Social and Collaborative Networks
Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
- 17 Mar 2023
- News
Samsung Will Make $110 for Every iPhone X Sold – Fortune
- 02 Oct 2017
- News
Why Apple Rival Samsung Also Wins If iPhone X Is a Hit
- January 2023
- Supplement
Apple: Privacy vs. Safety (B)
By: Henry McGee, Nien-hê Hsieh and Christian Godwin
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s...
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Keywords:
Iphone;
Encryption;
Data Privacy;
Customers;
Customer Focus and Relationships;
Decision Making;
Ethics;
Values and Beliefs;
Globalized Firms and Management;
Government and Politics;
Health;
Health Pandemics;
Leadership;
Markets;
Safety;
Social Issues;
Information Technology;
Telecommunications Industry;
Technology Industry;
Consumer Products Industry;
Electronics Industry;
Health Industry;
United States;
Europe
McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 323-066, January 2023.
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Technology;
Digital Services And Strategy;
Launch;
Mobile;
Mobile Payments;
Apple;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
iOS;
Iphone;
Marketing;
Product;
Mobile and Wireless Technology;
Product Launch;
Finance;
Credit Cards;
Technology Industry;
Banking Industry;
United States;
United Kingdom
Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
- September 2016
- Teaching Note
Apple Pay
By: Shelle Santana and Sunil Gupta
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
product's projected launch date next year). Will the Apple Watch reinvent wearables the way the iPhone did smartphones? What do those inside the watch industry think of it? For answers, we turned to Harvard Business School Assistant...
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