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All HBS Web
(252)
- News (57)
- Research (133)
- Events (1)
- Multimedia (1)
- Faculty Publications (63)
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- 01 Sep 2016
- News
Research Brief: Cultivating Creativity through Competition
freelance designers submit potential logos, and companies pay a few hundred dollars for the logo they like best. Throughout the process, designers receive one- to five-star ratings from the clients on their work, and iterate on their...
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Erin Peterson
- 25 Aug 2022
- News
Case Study: Sound Check
Illustration by Neil Webb Illustration by Neil Webb Josh Hoffman-Senn (MBA 2019) and fellow cofounder of LS, Jimmy Pemberton, launched their initial digital toolkit in 2021, after seeing fellow musicians search out supplemental income while venues were shut down and...
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- 15 Jun 2021
- News
Case Study: Inside Story
approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of their time as they scale D2C marketing and partnership...
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- 05 Oct 2021
- News
Launch Signals
Ultimately, they hope their product will be unnecessary; until then, they are using feedback as the basic for future iterations of the Flare bracelet, particularly when it comes to style and other options. “That last thing we want to do...
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- 01 Dec 2020
- News
Well Matched
on me. I really believe in this company.” But for the most part, we don’t invest if we can’t both get there. We don’t make decisions lightly. It’s an iterative process. We just invested in one company that I think we first met a year and...
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- 25 Aug 2022
- News
Labs Enable Large-scale Research
Illustrations from VectorStock.com The Digital, Data, and Design Institute at Harvard (D^3) aims to supercharge HBS’s research agenda by applying a lab-based model similar to that used by the scientific community for problem solving, which will both complement and...
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- 01 Sep 2010
- News
RX for Change
dinner and saying it’s a fait accompli,” Peterson tells the group, referring to the need to balance input between management and clinicians. “It has to be messy for the first hour.” Two people are charged with creating the first iteration...
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- 01 Jun 2011
- News
Mr. Start-Up
the start-ups I’ve launched, that knowledge helped us, eventually, to build a very successful product. Do you think that iterative approach is best suited to high-tech start-ups, or would it be as valid in another sector? If you believe...
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- 02 Feb 2023
- News
Can We Really Engineer a Climate Fix?
well, but it was manual, requiring several redesigns and tweaks to perfect the models. It was frustrating. So Sabin designed a machine learning program that would test all of various parameters of club head design, iterate countless...
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- 01 Mar 2018
- News
Making Sense of the Modern Startup
he was teaching in first-year Finance in the early 1980s. People, opportunity, context, and deal, changing iteratively over time. Sahlman cites a contemporary example: the Casper “bed-in-a-box” foam mattress company that launched in 2014....
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Jeffrey L. Cruikshank (PMD 51, 1986)
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
mission we could commit to for life,” said Jeong, who launched Noom with cofounder Artem Petakov in 2008, in order to “help people everywhere lead healthier lives.” Jeong said that mission helped them through several iterations of ideas...
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Margie Kelley
- 01 Jun 2011
- News
The Best-Laid Plans
Runway, Good Start Genetics, EGG-energy, Urban Water Partners, RelayRides, and Birchbox, among others — the Business Plan Contest has grown and evolved from its first iteration in 1997. Back then, 37 teams submitted plans. Last year, a...
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- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
follow on topics such as business history; leadership, values, and ethics; society and enterprise; quantitative methods; and economics of markets. "By having two iterations of Foundations each year," says Wheelwright, "we've been able to...
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- 01 Dec 2015
- News
Complements to the Case Method
Administration. “The person who can go out and find the diamond gets the highest return.” Once they do, students present their idea—a stock pitch—to an actual hedge fund manager who is invited to each class to offer critiques. “They forced us to rebuild a lot of the...
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- 01 Mar 2023
- News
Clearing the Air
MORE For a deeper dive, check out our three-part Skydeck podcast series on carbon capture. Skydeck podcast MORE For a deeper dive, check out our three-part Skydeck podcast series on carbon capture. Skydeck podcast When the United States Congress passed the Inflation...
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- 03 Mar 2020
- News
Can This Man Change the American Diet?
transparency in the food industry, and the iterative process that created Clover’s different look and feel. READ MORE Julia Hanna: So how would you describe Clover Food Lab to someone who’s never been there before? Ayr Muir: At its most...
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Agriculture
- 01 Jun 2015
- News
Higher Ground
orchestra’s longest-serving members, his tenure extending to the group’s previous iteration as the New Orleans Symphony Orchestra. When that orchestra went bankrupt in 1991, felled by poor management, the musicians decided they probably...
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- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
“By wrestling with the case issues together, we create new perspectives and a sense of community.” The seminar will mark its 60th iteration January 12–15, 2020. The faculty team—which includes Bell and Forest Reinhardt, the John D. Black...
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- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
customers about their needs and collect relevant market data. But when markets do not yet exist, neither do customers. The process must be an interactive one wherein innovators work to sell disruptive products to customers and then watch to see whether and how they use...
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- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
grown in different directions. Palm had produced several great iterations of handhelds, and we had focused on building a great smartphone, so we were quite complementary," says Dubinsky, who negotiated the merger in 2003 and remains on...
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