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All HBS Web
(136)
- News (47)
- Research (45)
- Multimedia (5)
- Faculty Publications (20)
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
an airplane. “Social media has changed consumers’ expectations with the way they communicate with brands,” says Leslie K. John, Marvin Bower Associate Professor. “I have friends who have had a bad customer...
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- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
sufficiently graphic don’t work. “San Francisco policymakers are devoting lots of time and money to fighting it out in court, and they’re operating on the assumption that text warning labels are going to work,” says HBS Marvin View Details
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing...
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by Rachel Layne
- 24 Nov 2003
- Research & Ideas
Boards and Corporate Governance: A Balanced Scorecard Approach
and as part of succession planning. Biographies Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School, and is a cofounder and chairman of Balanced Scorecard...
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Re: Robert S. Kaplan & Krishna G. Palepu
- 24 Aug 2020
- Research & Ideas
How Much Will Remote Work Continue After the Pandemic?
tremendous changes, and we couldn’t have anticipated the scale or speed at which they have occurred,” says Stanton, the Marvin Bower Associate Professor of Business Administration at HBS. “I think there’s an...
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by Kristen Senz
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
my vehicle' rather than 'the inspector accurately measured my vehicle's emissions,'" says Toffel, an associate professor and Marvin Bower Fellow in the Technology and Operations Management Unit at HBS....
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- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
impression that a temporarily shared selfie makes does not disappear when the [photos] disappear,” says social science researcher Leslie K. John, the Marvin Bower Associate Professor at Harvard Business...
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by Carmen Nobel
- 07 Mar 2018
- Research & Ideas
Electronic Health Records Were Supposed to Cut Medical Costs. They Haven't.
much evidence for that,” says coauthor Robert S. Kaplan, senior fellow and Marvin Bower Professor of Leadership Development, Emeritus, at Harvard Business School. The research, conducted at Duke University...
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- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
due in part to an overall lack of liquidity. On average, survey respondents with less than $10,000 in monthly bills had only enough cash on hand to cover one month of expenses. “Firms today are very lean and cash-strapped,” says Christopher Stanton, the View Details
- 23 Jan 2020
- Research & Ideas
Businesses Need a 'Catalyst' to Make CSR Practices Stick
responsibility programs are basically funded by an internal tax within the company,” says Robert Kaplan, Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at Harvard Business...
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by Michael Blanding
- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
pay the penalty to regulators without it affecting your reputation.” The paper, When the Local Newspaper Leaves Town: The Effects of Local Newspaper Closures on Corporate Misconduct, confirms that the press serves as a watchdog and keeps businesses in check. Heese, the...
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by Avery Forman
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor...
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by Rachel Layne
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
saying that utilizing this tool, which is in some ways a consumer simulator, actually gives you useful and meaningful information, as if it came from a sample of customers,” says Israeli, the Marvin Bower...
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- 20 May 2013
- Research & Ideas
The Long-Term Fix to US Competitiveness
an analysis of the debt, and Robert Kaplan, the Marvin Bower Professor of Leadership Development Emeritus, cheerfully admitted he would provide "the gloomy panel" with David Walker, founder and CEO...
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by Stephanie Schorow & Harvard Gazette
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
by rigid state licensure requirements, will be able to practice telemedicine for all patients in their regions. Replacing fee-for-service payments with value-based ones will remove the final barrier to delivering such integrated care. Robert S. Kaplan is the Senior...
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by Danielle Kost
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
impartial." Toffel planned and stewards the site with colleagues whose research is similarly devoted to issues surrounding business and the environment: Andrew King, an associate professor at Dartmouth's Tuck School and currently a View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
Marvin Bower Associate Professor of Business Administration at Harvard Business School. “When people weren’t presented with a privacy notice, their purchase interest was about twice that of those who had...
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- 27 Aug 2012
- Research & Ideas
Employee-Suggestion Programs That Work
June 2012 working paper, Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program. Tucker is an associate professor in the Technology and Operations Management unit, and the Marvin View Details
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by Paul Guttry
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
percent. In fact, participants’ satisfaction didn’t match the “feedback” condition until after they were given 50 percent or more input. “As soon as firms introduce voting, they are implying a different relationship: ‘We are working together on this,’” says John, View Details
- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
performing costly medical procedures. And that’s a problem, argues Senior Fellow Robert S. Kaplan, the Marvin Bower Professor of Leadership Development, Emeritus, at Harvard Business School. “It becomes...
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