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- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us...
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April White
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end...
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- 09 Mar 2021
- News
Expanding the Fan Base
- 01 Dec 2011
- News
Inside MTV’s Global Fame
Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest...
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- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included...
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- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice president and View Details
- 15 Jun 2021
- News
The Path out of Polarization
changing media landscape is going to be resolved in the United States, and I think the interest in trying to regulate the big social media companies is all related to this...
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- 07 Feb 2017
- News
Checking in with One Championship
“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a sports and View Details
- 02 Jun 2021
- News
The NBA's African Expansion
The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts...
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- 01 Sep 2004
- News
Interpreting the Gipper
Beschloss Photo Courtesy of The Newshour with Jim Lehrer Following the death of former President Ronald Reagan in June, presidential historian and author Michael Beschloss (MBA 1980) was frequently quoted in the media on his assessment of...
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- 01 Jun 2006
- News
CEO Compensation Troubles
Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue...
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- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could...
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- 01 Dec 2011
- News
Uncle Sam’s Business Man
Barry Johnson (MBA ’89) has over 20 years of business experience as an entrepreneur and corporate executive with media giants such as the Walt Disney Company, Bertelsmann, and Sony Music Corporation. With expertise in public-private...
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- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the...
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- 27 Jan 2023
- News
Turning Up the Volume
When the executive director of Leadership Enterprise for a Diverse America (LEDA) stepped down in June 2020, Ilana Goldman (MBA/MPA 2002) stepped up. As chair of the board and a political and nonprofit consultant, she saw it as her duty to fill the role until a...
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Maureen Harmon
- 01 Dec 2011
- News
Knowing the Score
the ESPN galaxy. Likewise with many other behind-the-scenes stories. Since the book was to be a comprehensive history of one of the greatest media successes of all time, it required a thorough examination of the business story behind it....
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- 01 Dec 2008
- News
Hollywood and Humility
WICZYK AND SATCHU: With Hollywood’s major studios increasingly risk-averse, a pair of HBS classmates finds a winning niche. Media Rights Capital (MRC) founders and co-CEOs Mordecai (“Modi”) Wiczyk and Asif Satchu (both MBA ’99) are among...
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- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of merchandising...
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- 01 Dec 2001
- News
Passing the Torch
General Electric, the world's most valuable company and the firm where he has spent his entire career, Immelt good-naturedly dealt with the barrage of attention that accompanied his media coronation. "I've never measured my self-worth by...
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- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a...
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