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- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the creative content in any way, while still getting a message to...
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- 01 Dec 2020
- News
Karmic Kickstart
of those less fortunate pivots was pretty standard stuff: After a change in leadership, I was unceremoniously fired at the bank where I had been promoted just a few days earlier. After a year of frustration and effort I gave up on the...
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- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
the long term. Faculty Books Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes (Harvard Business Review Press) Although US companies invest almost $900 billion annually in their View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing slowing View Details
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of double-digit growth. Moreover, this View Details
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Marguerite Rigoglioso
- 19 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come...
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- 02 Jan 2019
- News
Not Waiting for Progress
civil rights movement leader Reverend Ralph Abernathy was Diamond’s godfather. Diamond credits his mother—who worked in sales with Mary Kay cosmetics—with instilling in him a “high level of enthusiasm about business in general, and...
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Deborah Blagg
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously...
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- 20 Dec 2022
- News
Singing to the Corn
2014 to simultaneously promote more sustainable agricultural methods and educate others about indigenous culture—the seed, if you will, for an alternative to the high-yield, soil-depleting cycle of tilling, pesticides, and fertilization...
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- 01 Dec 1997
- News
Growing Together
excellence-becoming the best in the world; enhancing business-to-business networking and partnering; becoming world-ready, foreign-friendly, and globally linked; creating employability security and spreading workplace education; and View Details
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Marguerite Rigoglioso and Nancy O. Perry
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
concert promoters very smartly, and that helped propel her into stardom. They also used the Internet really well, communicating with fans on social media and using YouTube videos and other types of visual media much better and more...
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- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and...
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- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
these initiatives is to promote applications that push the limits of processing power. Upgrading to Intel's latest chip becomes a necessity, not a luxury. There is a hundred-year-old analogue to Intel's strategy. At the turn of the...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
example, eating establishments (there’s brand value for bars and restaurants to promote sustainable glassware to ESG-conscious patrons), gifting services (many now provide platforms where Neutrall can maintain its brand and get end-user...
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- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to advertising - including options such as publicity, product...
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Peter K. Jacobs
- 01 Mar 2005
- News
In the Blood
million. Clay didn’t own the horse, but he makes a standard commission of 5 percent on managing the sale of some 250 horses a year like her. Boarding and sales are two facets of his business, Clay explains;...
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- 01 Sep 2010
- News
Fair Trade
to form the Cleanliness Institute, whose primary function was cooperative sales promotion to teach the American public the importance of keeping clean. The use of the term “institute” emphasized the...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 01 Mar 2017
- News
Swimming with the Stream
customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution...
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Dan Morrell
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
common challenges and outlining real-life solutions. The authors posit that managers are the chief mental health officers of their teams, offering both a science-based framework for taking stock of their own impact on the workplace and strategies for improvement. Areas...
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