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All HBS Web
(16,030)
- Faculty Publications (5,505)
- May 2024
- Article
Selfish Corporations
By: Emanuele Colonnelli, Niels Gormsen and Timothy McQuade
We study how perceptions of corporate responsibility influence policy preferences and the effectiveness of corporate communication when agents have imperfect memory recall. Using a new large-scale survey of U.S. citizens on their support for corporate bailouts, we...
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Colonnelli, Emanuele, Niels Gormsen, and Timothy McQuade. "Selfish Corporations." Review of Economic Studies 91, no. 3 (May 2024): 1498–1536.
- May–June 2024
- Article
Should Your Brand Hire a Virtual Influencer?
By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity.
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Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
- 2024
- Working Paper
What Is Newsworthy? Theory and Evidence
By: Luis Armona, Matthew Gentzkow, Emir Kamenica and Jesse M. Shapiro
We study newsworthiness in theory and practice. We focus on situations in which a news outlet observes the realization of a state of the world and must decide whether to report the realization to a consumer who pays an opportunity cost to consume the report. The...
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Armona, Luis, Matthew Gentzkow, Emir Kamenica, and Jesse M. Shapiro. "What Is Newsworthy? Theory and Evidence." NBER Working Paper Series, No. 32512, May 2024.
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 29, 2024
- Editorial
Stemming the Ripple Effect of Untreated Mental Illness: A Prescription for Change: Reimagining U.S. Healthcare
By: Lidia Moura and Susanna Gallani
Moura, Lidia, and Susanna Gallani. "Stemming the Ripple Effect of Untreated Mental Illness: A Prescription for Change: Reimagining U.S. Healthcare." Psychology Today (website) (April 29, 2024).
- April 2024
- Case
Michelin in Motion: Putting Purpose to Work
By: Hubert Joly, Nitin Nohria and Emilie Billaud
When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a...
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Keywords:
Transformation;
Talent and Talent Management;
Innovation Strategy;
Leadership;
Leading Change;
Goals and Objectives;
Growth and Development Strategy;
Management Practices and Processes;
Organizational Culture;
Identity;
Motivation and Incentives;
Corporate Strategy;
Diversification;
Value Creation;
Manufacturing Industry;
Rubber Industry;
Transportation Industry;
Europe;
France
- April 2024
- Teaching Note
Silicon Valley Bank: Gone in 36 Hours
Teaching Note for HBS Case No. 124-001.
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- April 2024
- Teaching Note
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli and Jillian Grennan
Teaching Note for HBS Case No. 123-010.
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- April 2024
- Teaching Note
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
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- April 2024 (Revised April 2024)
- Case
New Belgium Brewing and Climate Change
By: Michael W. Toffel, Kenneth P. Pucker and Michael Norris
In 2023, Colorado-based craft brewery New Belgium Brewing was considering how best to meet its emissions reduction targets. After decades of growth, the beermaker had grown to become one of the largest craft brewers in the U.S., and was purchased in 2019 by Japanese...
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- April 3, 2024
- Article
How Automakers Can Address Resistance to Self-Driving Cars
By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day...
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Keywords:
Technology Adoption;
Consumer Behavior;
Government Legislation;
Prejudice and Bias;
Auto Industry;
Technology Industry
Agarwal, Stuti, Julian De Freitas, and Carey K. Morewedge. "How Automakers Can Address Resistance to Self-Driving Cars." Harvard Business Review (website) (April 3, 2024).
- April 2024 (Revised April 2024)
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of...
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Keywords:
Cost vs Benefits;
Decisions;
Judgments;
Values and Beliefs;
Global Strategy;
Health Care and Treatment;
Patents;
Growth and Development Strategy;
Growth Management;
Product Positioning;
Supply and Industry;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Opportunities;
Social Issues;
Equality and Inequality;
Pharmaceutical Industry;
Health Industry;
Denmark;
United States;
Europe;
China;
India;
Middle East;
North Africa
- April 2024
- Article
An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity
By: Anne-Claire Pache, Julie Battilana and Channing Spencer
Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards...
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Pache, Anne-Claire, Julie Battilana, and Channing Spencer. "An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity." Academy of Management Journal 67, no. 2 (April 2024): 437–467.
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict...
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Keywords:
Strategy And Execution;
Layoffs;
Manufacturing;
Labor and Management Relations;
Labor Unions;
Negotiation Tactics;
Conflict and Resolution;
Performance Improvement;
Corporate Strategy;
Manufacturing Industry;
Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
- April 2024
- Article
East-Central Europe: The Young and the Far-Right
By: Laura Jakli
East-Central Europe’s young adults are at an ideological crossroads. They are significantly more progressive on issues of gender equality and gay rights than prior generations. However, their social progressivism is not wholesale. 18–30 year olds in the European...
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Jakli, Laura. "East-Central Europe: The Young and the Far-Right." Journal of Democracy 35, no. 2 (April 2024): 65–79.
- April 2024
- Article
How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality
By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin
What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves...
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Elad-Strenger, Julia, Amit Goldenberg, Tamar Saguy, and Eran Halperin. "How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality." British Journal of Social Psychology 63, no. 2 (April 2024): 723–744.
- April 2024
- Article
Loneliness and Emotion Regulation in Daily Life
By: Lameese Eldesouky, Amit Goldenberg and Kate Ellis
There is a growing understanding that emotion regulation (ER) abilities can be an important buffer for loneliness. However, most of this research is cross-sectional. Thus, it is unknown whether loneliness is associated with ER in momentary evaluations and can predict...
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Eldesouky, Lameese, Amit Goldenberg, and Kate Ellis. "Loneliness and Emotion Regulation in Daily Life." Art. 112566. Personality and Individual Differences 221 (April 2024).
- 2024
- Working Paper
Social Movements and Public Opinion in the United States
By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes....
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Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
- 2024
- Working Paper
The Effects of Medical Debt Relief: Evidence from Two Randomized Experiments
By: Raymond Kluender, Neale Mahoney, Francis Wong and Wesley Yin
Two in five Americans have medical debt, nearly half of whom owe at least $2,500. Concerned by this burden, governments and private donors have undertaken large, high-profile efforts to relieve medical debt. We partnered with RIP Medical Debt to conduct two randomized...
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Kluender, Raymond, Neale Mahoney, Francis Wong, and Wesley Yin. "The Effects of Medical Debt Relief: Evidence from Two Randomized Experiments." NBER Working Paper Series, No. 32315, April 2024.
- 2024
- Book
The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions
By: Michael Norton
Our lives are filled with repetitive tasks meant to keep us on track—what we come to know as habits. Over time, these routines (for example, brushing your teeth or putting on your right sock first) tend to be performed automatically. But when we’re more mindful about...
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Norton, Michael. The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions. New York: Scribner, 2024.