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- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 1983
- Article
Equilibrium Store Locations When Consumers Minimize Travel Time Plus Waiting Time
By: Elon Kohlberg
Kohlberg, Elon. "Equilibrium Store Locations When Consumers Minimize Travel Time Plus Waiting Time." No. 3. Economics Letters 11, no. 3 (1983): 211–216.
- October 1982 (Revised September 1988)
- Case
Steven B. Belkin
By: Howard H. Stevenson and Richard O. von Werssowetz
Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,...
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Keywords:
Business Plan;
Business Startups;
Decisions;
Equity;
Investment;
Personal Finance;
Recruitment;
Resignation and Termination;
Failure;
Partners and Partnerships
Stevenson, Howard H., and Richard O. von Werssowetz. "Steven B. Belkin." Harvard Business School Case 383-042, October 1982. (Revised September 1988.)
- Teaching Interest
Field Global Immerson
The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details
- Research Summary
Managing the Advantages and Tradeoffs of Collaborative Structures
To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details