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All HBS Web
(565)
- News (52)
- Research (449)
- Events (1)
- Multimedia (1)
- Faculty Publications (145)
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
and five companion movies. Adding DVD and merchandise sales, theme parks, etc., Advertising Age valued the Potter economy at $15 billion. Sizzle. A blockbuster does not just address an important need. It does so in an exciting and...
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- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
Maryland professor at the time of his death in 1998, Olson believed that big corporations and industry organizations wielded control over policy. Diffuse groups could not effect policy change because individuals within the group did not...
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by Kim Girard
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
needs of different consumer groups. Casadesus-Masanell, the Herman C. Krannert Professor of Business Administration at Harvard Business School, and Hervás-Drane, assistant professor at Universitat Pompeu Fabra in Barcelona, found that competition has three main View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market....
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by Carmen Nobel
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer...
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- 22 May 2012
- First Look
First Look: May 22
Ioannou, and George Serafeim Abstract We investigate the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. Using a matched sample of 180 companies, we find that corporations...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
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Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were...
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Re: Gerardine A. Doyle
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price...
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- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly...
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- May 2020 (Revised December 2022)
- Case
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and...
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Geography;
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Finance;
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Markets;
Market Entry and Exit;
Demand and Consumers;
Network Effects;
Media;
Society;
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North and Central America;
United States;
Massachusetts;
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management...
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- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming) Abstract We study the real View Details
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Sean Silverthorne
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
increase is largely driven by more functional specialists like CIOs or CMOs, not general managers.” “There ultimately is no such thing as effective selling that is not tied to the company’s strategic objectives” The reason for that is...
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by Michael Blanding
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
a great business plan is a Harvard Business Review classic, and has just been reissued in book form. We asked Sahlman what he would change if he wrote the article, now a decade old, today. Most Popular Working Papers 2008-2011 Goals Gone Wild: The Systematic Side View Details
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by Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors chose a “lab rat” with fewer barriers to understanding—the venture capital industry. VC firms are...
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Dina Gerdeman
- 07 Feb 2012
- First Look
First Look: February 7
minimizes a convex approximation of this metric. We further develop an exponential penalty approach and show that its computational performance is far superior and its trade-off between delay and fairness compares favorably. In our results, we demonstrate the View Details
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Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
their effects and achieve better outcomes in competitive contexts. Working Papers"DEFENSE ACQUISITION REFORM: An Elusive Goal-1960 to 2010 Authors:J. Ronald Fox, David Allen, Thomas Lassman, Walton Moody, and Philip Shiman An...
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Sean Silverthorne
- 30 Apr 2013
- First Look
First Look: April 30
(fence-sitters) provide the change agent with an affective basis to coopt them. This cooptation increases the probability that the organization will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change...
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Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
But in most scenarios, distribution channels, taken as a whole, seem more like a repository of lost opportunities than an effective delivery system that appropriately serves and rewards all participants. Powerful channel members routinely...
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