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Show Results For
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All HBS Web
(446)
- People (1)
- News (110)
- Research (279)
- Multimedia (1)
- Faculty Publications (58)
- 22 Sep 2009
- First Look
First Look: September 22
exists. Traditional economic explanations emphasize factors that reduce entry costs or raise entrepreneurial returns, thereby increasing net returns and attracting entrepreneurs. A second class of theories hypothesizes that some places...
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Martha Lagace
- 22 Jul 2008
- First Look
First Look: July 22, 2008
minds—the deep metaphors that reveal people's true feelings about products. The solution: Find ways to generate positive emotional associations, as GSK has done with its weight-loss product. Alex Lee, president of household-products maker OXO International, says...
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Martha Lagace
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
officials may be surprised at how much weight students place on these scandals when they decide where to apply. It’s a sign that a single piece of information—however relatively insignificant it may seem in terms of the overall View Details
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs...
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- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)...
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- 01 Jun 2003
- News
Up Against The Firewall
to law enforcement? How much disclosure is legally required, and how much is appropriate ethically? How will disclosure affect the company’s stock price and prospects for attracting future business? For any executive, it’s a nightmare...
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- Web
Podcast - Managing the Future of Work
that employers struggle to recruit at scale is because every university was so fragmented. Each institution required you to show up at a career fair, have an info session, and sit at a career fair booth in order to build a brand with...
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- 01 Apr 2014
- First Look
First Look: April 1
203's 85% threshold to 70%. Like the middle-ground approach on staggered boards, this amendment-to a single number-would also represent good policy: facilitating high-premium offers that attract a supermajority of disinterested shares,...
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Sean Silverthorne
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations...
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- 20 Sep 2016
- First Look
September 20, 2016
growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio....
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Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link:
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Sean Silverthorne
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
and Joe Kiernan (MBA 2017) and based at the Harvard i-lab. Endorse.gg (“gg” is esports slang for “good game”) recruits esports “influencers” to represent brands to their audiences during streaming sessions. The data available on viewers...
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- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the...
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April White
- 02 Jun 2010
- First Look
First Look: June 2
unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they...
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Martha Lagace
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
applicants were being discouraged by many employers from going to full-time MBA programs, that part-time MBA, executive MBA, and other masters programs were seen as attractive substitutes, and that the students who came were not as...
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- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Tenbrunsel, and Max Bazerman Abstract—The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic...
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Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit...
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Sean Silverthorne
- Profile
Jason A. Kilar
My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own right and have built passionate...
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- 20 Jul 2010
- First Look
First Look: July 20
international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help evaluate policy and be a model for how...
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Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
We show when the owner prefers to license the property in exchange for a royalty and when it prefers to use the property directly. We find that variable royalty arrangements that depend on either audited self-reports or third-party attestation become more View Details
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Martha Lagace