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Show Results For
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All HBS Web
(504)
- News (55)
- Research (397)
- Events (1)
- Multimedia (2)
- Faculty Publications (135)
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the...
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Martha Lagace
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Lema21.com.br will offer fashionable, quality eyewear products for a revolutionary price via an online retail channel. We also will focus on social sustainability to empower less fortunate individuals. mid-atlantic us Knock out!® is a...
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- 07 Sep 2011
- First Look
First Look: Sept. 7
industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro Acquisti, Leslie John, and George...
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Sean Silverthorne
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand...
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- 09 Mar 2010
- First Look
First Look: March 9
.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include...
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Martha Lagace
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
taking price surveys, organizing product boycotts, and providing consumer remediation services. “The start of properly regulating the economy is to understand how regulation is made, and this means forgetting what we thought we knew about...
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by Kim Girard
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
forthcoming American Economic Review: Papers and Proceedings Using Online Prices for Measuring Real Consumption Across Countries By: Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer Abstract—We...
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Dina Gerdeman
- 26 Feb 2008
- First Look
First Look: February 26, 2008
similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results...
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Martha Lagace
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
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by Martha Lagace
- 30 Jul 2013
- First Look
First Look: July 30
https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=25120&i=25122&cs=0b17ff7f3d16c64e4a6b72b71b876054 2013 pub Information and Subsidies: Complements or Substitutes? By: Ashraf, Nava, B. Kelsey Jack, and Emir Kamenica Abstract—Does providing...
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Anna Secino
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)...
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Martha Lagace
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
quality or prices for consumers. Such mergers reduce competition in the insurance market, ultimately dampening much-needed innovation. What’s more, there’s no requirement or expectation that any savings from synergies generated from the...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
suggestion would be to expand their service to DC, which is very transient and should be a good opportunity. —Susan Holliday (AMP 187, 2014) My advice is D2C, since the connection to the end customer is hugely valuable. But to scale, they should View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
is still making some money," says Teixeira. And with that increased revenue, the company is now able to offer a "price-match guarantee" that allows customers to instantly buy at the same price for which a product is View Details
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by Michael Blanding
- 12 Nov 2008
- First Look
First Look: November 12, 2008
problems in the renovation of the 27-floor, 60,000 square meter complex. The WTC owners, two Dutch financial institutions, had hired TvT in 1995 to advise how to best handle their property's underperformance, which stood 20% empty and had prematurely aged. 1. Should...
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Martha Lagace
- Web
Business History in the Contemporary Collection | Baker Library | Bloomberg Center | Harvard Business School
covering production, employment, money, prices and a variety of other macroeconomic indicators. Focus on US economy but there is some data for UK, Germany and France. 55 846 FRED Economic Data /citations/fred-economic-data Over 3000 data...
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- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of View Details
- 13 Jul 2010
- First Look
First Look: July 13
is the impact of foreign bank entry on the pricing and availability of credit in developing economies? The Mexican banking system provides a quasi-experiment to address this question because in 1997 the Mexican government radically...
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Martha Lagace
- 05 Jul 2011
- First Look
First Look: July 5
prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated merchants: price discrimination and...
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Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect...
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Sean Silverthorne