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Show Results For
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All HBS Web
(486)
- News (85)
- Research (351)
- Events (3)
- Multimedia (3)
- Faculty Publications (139)
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our...
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- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of...
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by Carmen Nobel
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
forthcoming Harvard Journal on Legislation From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel,...
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Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,...
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Carmen Nobel
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains...
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by Peter Jacobs
- Career Coach
Doug Lester
and wellness, tech, and mission-driven organizations. In addition to coaching at HBS, Doug works with individual and corporate clients through his private coaching practice Career Narratives. He writes regularly about the strategies and tactics of managing a meaningful...
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Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
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Publishing / Communications / Advertising;
Publishing / Communications / Advertising
- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of...
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Sean Silverthorne
- 01 Jun 2018
- News
Disrupting India’s Dental Market
ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions...
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Sasha Issenberg
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in...
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- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online media company focused on millennials and...
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- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
forcing those who watch the show to watch the ad. Some of the hottest battles are being fought over showrooming—the practice whereby consumers visit a store to check out items in person before buying cheaper online (decoupling browsing...
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by Michael Blanding
- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and...
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Sean Silverthorne
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer...
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- 03 Mar 2009
- First Look
First Look: March 3, 2009
advertising revenue from travel suppliers and intermediaries. The online travel industry was a hyperactive industry, and while TripIt was breaking new ground, the threat of competitors was very real....
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Martha Lagace
- 08 Mar 2011
- First Look
First Look: March 8
Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to...
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Sean Silverthorne
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists. Pakistan, India and the Bomb: Spy versus Counterspy by James Glenn (MBA...
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- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
ways to attract and retain readers-whether through content, design, or online updates. Yet some things remain the same. "Trusted editing is our core competence," she points out. "We still need people we trust to filter the flood of...
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- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
developing fresh capabilities for organizations. Based on a study of all the programs offered by the business schools, consultancies, corporate universities, and online education providers, we analyze the advantages, and the constraints,...
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Dina Gerdeman
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
long-term engagement and explore the impact of giving self-service consumers the option to interact with a person. Participants engaged in an online investing simulation who are made to feel anxious due to market downturns are less...
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Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
click-through rates for non-paid algorithmic links and an 85% increase in click-through rates for paid advertising listings of competing online travel agencies. Moreover, the exclusive integration of search...
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Sean Silverthorne