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Show Results For
-
All HBS Web
(2,283)
- People (4)
- News (433)
- Research (1,473)
- Events (8)
- Multimedia (15)
- Faculty Publications (1,037)
- 2010
- Book
The Comingled Code: Open Source and Economic Development
By: Josh Lerner and Mark Schankerman
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source, while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic...
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Keywords:
Development Economics;
Economic Growth;
Policy;
Government and Politics;
Open Source Distribution;
Software
Lerner, Josh, and Mark Schankerman. The Comingled Code: Open Source and Economic Development. MIT Press, 2010.
- November 2003 (Revised March 2004)
- Case
Marv Tseu at Active Reasoning
By: William A. Sahlman and Christina Darwall
Describes a set of decisions confronting the management team of an early-stage software company. The company has made considerable progress in developing its software but will need additional capital to move forward. Unfortunately, conditions in the capital market are...
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Keywords:
Applications and Software;
Financing and Loans;
Capital;
Business Startups;
Information Technology Industry
Sahlman, William A., and Christina Darwall. "Marv Tseu at Active Reasoning." Harvard Business School Case 804-077, November 2003. (Revised March 2004.)
- February 2005 (Revised November 2006)
- Background Note
Using Data Desk for Statistical Analysis
By: Frances X. Frei and Dennis Campbell
Describes how to use the Data Desk software package to perform statistical analysis.
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Keywords:
Mathematical Methods
Frei, Frances X., and Dennis Campbell. "Using Data Desk for Statistical Analysis." Harvard Business School Background Note 605-060, February 2005. (Revised November 2006.)
- February 2018 (Revised October 2019)
- Case
HubSpot and Motion AI: Chatbot-Enabled CRM
By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact...
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Keywords:
CRM;
Sales Management;
Customer Service;
Artificial Intelligence;
B2B Vs. B2C;
Business Marketing;
SaaS;
Marketing;
Marketing Strategy;
Brands and Branding;
Customer Focus and Relationships;
Sales;
Salesforce Management;
Technological Innovation;
Applications and Software;
Customer Relationship Management;
AI and Machine Learning;
Technology Industry;
Service Industry;
United States;
North America
Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
- December 1994
- Supplement
Anne Livingston and Power Max Systems (E-2): Livingston Takes Formal Authority
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team.
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Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (E-2): Livingston Takes Formal Authority." Harvard Business School Supplement 395-075, December 1994.
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize...
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Keywords:
Cost vs Benefits;
Product Marketing;
Market Entry and Exit;
Market Transactions;
Industry Structures;
Partners and Partnerships;
Vertical Integration;
Software;
Information Technology Industry;
China
Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
The Comingled Code: Open Source and Economic Development
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic economic... View Details
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....
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- 15 Dec 2023
- News
Know Your HBS Staff: Ravi Mynampaty
- December 1994
- Supplement
Anne Livingston and Power Max Systems (C-2): Building Role Credibility
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team.
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Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (C-2): Building Role Credibility." Harvard Business School Supplement 395-071, December 1994.
- December 1994
- Supplement
Anne Livingston and Power Max Systems (C-1): Building Role Credibility
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team.
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Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (C-1): Building Role Credibility." Harvard Business School Supplement 395-070, December 1994.
- September 2005 (Revised May 2006)
- Case
Teradyne Corporation: The Jaguar Project
By: Francesca Gino and Gary P. Pisano
Teradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that...
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Keywords:
Projects;
Management;
Product Development;
Information Infrastructure;
Applications and Software;
Groups and Teams;
Business or Company Management;
Research and Development;
Problems and Challenges;
Semiconductor Industry;
United States
Gino, Francesca, and Gary P. Pisano. "Teradyne Corporation: The Jaguar Project." Harvard Business School Case 606-042, September 2005. (Revised May 2006.)
- June 2001
- Case
Infinata: The Quest for Human Resource Venture Capital
By: Jay O. Light and Anthony Massaro
A potential start-up in the Web-based Customer Relationship Management (CRM) is considering a deal with a software developer.
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Keywords:
Negotiation;
Negotiation Deal;
Customer Relationship Management;
Internet and the Web;
Business Startups;
Information Technology Industry
Light, Jay O., and Anthony Massaro. "Infinata: The Quest for Human Resource Venture Capital." Harvard Business School Case 201-032, June 2001.
N. Louis Shipley
Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.
Lou specializes in tech entrepreneurship, sales/sales management, go-to-market... View Details
- January 2001
- Case
Accrue Software, Inc.
In 2000, Accrue is one of three survivors of the initial consolidation of the Web traffic analysis software industry. However, entry from CRM software providers and consultants, as well as ASPs offering Web analysis services, has introduced new threats to Accrue. Newly...
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Silverman, Brian S. "Accrue Software, Inc." Harvard Business School Case 701-057, January 2001.
- July 2003 (Revised October 2013)
- Case
Model N Inc.
By: Marco Iansiti and Alison Berkley Wagonfeld
The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while...
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Keywords:
Business Model;
Business Startups;
Trends;
Communication;
Customer Focus and Relationships;
Selection and Staffing;
Time Management;
Organizational Change and Adaptation;
Business Strategy;
Software;
Computer Industry
Iansiti, Marco, and Alison Berkley Wagonfeld. "Model N Inc." Harvard Business School Case 604-015, July 2003. (Revised October 2013.)
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
Want to get a heated debate going among technologists? Ask them this question: Can the open source software movement defeat (or severely cripple) Microsoft in the marketplace? With little academic attention focused on this question,...
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- July 2004 (Revised September 2004)
- Case
Novell: CEO-led Turnaround and Growth Strategy
By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open...
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Keywords:
Organizational Change and Adaptation;
Value Creation;
Open Source Distribution;
Applications and Software;
Intellectual Property;
Business Strategy;
Information Technology Industry
Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
- September 2001 (Revised April 2002)
- Case
Documentum, Inc
By: Rajiv Lal and Sean Lanagan
Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum.
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Lal, Rajiv, and Sean Lanagan. "Documentum, Inc." Harvard Business School Case 502-026, September 2001. (Revised April 2002.)