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Show Results For
-
All HBS Web
(6,162)
- People (3)
- News (1,327)
- Research (4,030)
- Events (13)
- Multimedia (75)
- Faculty Publications (2,783)
- August 2011 (Revised July 2012)
- Case
Sealed Air Corporation: Deciding the Fate of VTID
By: Elie Ofek
In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the...
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Keywords:
Budgets and Budgeting;
Customer Focus and Relationships;
Decision Choices and Conditions;
Technological Innovation;
Marketing Strategy;
Problems and Challenges;
Commercialization;
Service Industry
Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID." Harvard Business School Case 512-029, August 2011. (Revised July 2012.)
- 01 Apr 2000
- News
The World at a Click
hotel room, or car rental. The suppliers of such services then decide whether or not they can meet that price. Priceline currently holds several patents on demand collection technology and has expanded to offer customers a chance to bid...
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Margie Kelly
- 26 Nov 2019
- News
Fintech, Small Business & the American Dream
Mills asked, “How do we keep this piece of the economy vibrant?” As Mills’s research demonstrates, small business lending hadn’t changed in 50 to 100 years. Traditional banks failed to deliver a positive customer experience and struggled...
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- Article
Uninformed Consent
By: Leslie K. John
Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?
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Keywords:
Personal Data;
Privacy;
Customers;
Analytics and Data Science;
Ethics;
Governing Rules, Regulations, and Reforms
John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
- November 2010
- Teaching Note
Belco Global Foods (TN)
By: C. Fritz Foley and Matthew Johnson
Teaching Note for 211033.
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- Article
A Brand's Eye View of Response Segmentation in Consumer Choice Behavior
By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74.
- 01 Dec 2008
- News
Faculty Research Online
How Much Time Should CEOs Devote to Customers? Every corporate mission statement pays lip service to respecting customer needs, but actual customer expertise is typically a mile wide and an inch deep, says...
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- 03 Feb 2003
- Research & Ideas
Web Services
service technologies from a provider, customer, and investor perspective. Customers are concerned with integration and driving down costs, said Steven Lewis, Microsoft's general manager of .net market development. "There is a lot of...
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- 10 Apr 2019
- News
Rakuten’s Mikitani Bets $5.5 Billion To Shake Up Japan’s Telecom Industry
10 million customers in the next nine years. The plan, the article notes, relies on leveraging Rakuten’s 100 million existing e-commerce, banking, and credit card customers. “Using our ecosystem, we can acquire View Details
- Web
Reprint Permissions - HBS Working Knowledge
Reprint Permissions *Name: *Email:(Return address) Comments: Contact HBS Working Knowledge Baker Library | Bloomberg Center Harvard Business School Soldiers Field Road Boston, MA 02163 Customer Service Editor Newsletter Sign-Up Reprint...
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- 30 Jun 2015
- First Look
First Look: June 30, 2015
in support of eight things that great service leaders know and do. Great service leaders know that (1) leading a breakthrough service is different, and they take steps to ensure repeated memorable service encounters; (2) customers buy...
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Keywords:
Carmen Nobel
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
process; all these other elements have an impact as well. Q: What role do customers play? Bower: In the ordinary course of events, when managers of business units make proposals for investments, they are almost always driven by...
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by Martha Lagace
- November 2002 (Revised June 2003)
- Case
Monsanto: Leadership in a New Environment
By: Ray A. Goldberg, James Weber and James M Beagle
Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits.
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Keywords:
Research and Development;
Science-Based Business;
Food;
Business or Company Management;
Agribusiness;
Industry Growth;
Customer Focus and Relationships;
Globalization;
Leadership;
Biotechnology Industry;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A., James Weber, and James M Beagle. "Monsanto: Leadership in a New Environment." Harvard Business School Case 903-419, November 2002. (Revised June 2003.)
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her...
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- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer...
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Keywords:
Das Narayandas
- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have...
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- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering...
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- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
“Pretty straightforward. Pretty frightening.” That’s how Jim Sharpe (MBA 1976), chairman and CEO of Extrusion Technology, Inc. (ET), describes an out-of-the-blue situation his company faced two years ago, when its largest customer...
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John Pepper
Spending his entire private sector career with P&G, Pepper prides himself on heightening P&G’s commitment to customer satisfaction and to creating the “Organization 2005” initiative, which is intended to promote “speed,...
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Keywords:
Personal Care & Home Products
- November 10, 2022
- Article
5 Ways Startups Can Prepare for a Recession
By: Lou Shipley
Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the...
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Keywords:
Entrepreneurship;
Organizational Culture;
Sales;
Customer Focus and Relationships;
Decisions;
Inflation and Deflation;
Financial Crisis;
Employee Relationship Management;
Business Startups;
Credit
Shipley, Lou. "5 Ways Startups Can Prepare for a Recession." Harvard Business Review Digital Articles (November 10, 2022).