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Show Results For
-
All HBS Web
(12,314)
- People (32)
- News (2,142)
- Research (8,056)
- Events (85)
- Multimedia (106)
- Faculty Publications (6,143)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a...
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- December 2009 (Revised October 2015)
- Case
Diamond Foods
By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built...
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Keywords:
Agribusiness;
Business Model;
Customer Focus and Relationships;
Leadership;
Marketing Strategy;
Consumer Behavior;
Organizational Change and Adaptation;
Cooperative Ownership;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
United States
Bell, David E., and Mary Louise Shelman. "Diamond Foods." Harvard Business School Case 510-013, December 2009. (Revised October 2015.)
- March 2010 (Revised April 2014)
- Case
American Well: The Doctor Will E-See You Now
By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians...
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Keywords:
Entrepreneurship;
Health Care and Treatment;
Technological Innovation;
Growth and Development Strategy;
Market Entry and Exit;
Service Delivery;
Online Technology;
Health Industry
Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
Customers As Innovators: A New Way to Create Value
Product R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact and costly process--to say nothing of the needs of all customers or even groups of them. In the course of...
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- March 2023
- Teaching Note
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth...
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Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Business or Company Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Infrastructure;
Distribution Industry;
United States;
Alabama
- 15 Dec 2014
- News
Deconstructing the Price Tag
- 20 Nov 2019
- Video
Shinta Widjaja Kamdani
Shinta Kamdani, owner of Indonesian-based consumer products
and energy company Sintesa Group, describes the changes
she made to the organizational structure and culture of the company when she
took over leadership from her father.
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- January 1993 (Revised May 2004)
- Case
Laurinburg Precision Engineering
By: William J. Bruns Jr.
A small manufacturer needs additional financing for expansion and production improvements. A bond issue would provide needed funds, and a zero-coupon bond would delay payments until funds provided by operations were available. Present value tables are included.
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Bruns, William J., Jr. "Laurinburg Precision Engineering." Harvard Business School Case 193-098, January 1993. (Revised May 2004.)
- February 2004 (Revised August 2018)
- Case
The American System
By: David A. Moss, Tiffany Morris and Sarah Brennan
Traces the economic development of the United States from 1790 to 1857, focusing especially on the struggle between free traders and protectionists over federal tariff policy. Devotes considerable attention to the nation's political system, its evolving common law,...
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Moss, David A., Tiffany Morris, and Sarah Brennan. "The American System." Harvard Business School Case 704-036, February 2004. (Revised August 2018.)
- March 1979 (Revised December 1982)
- Case
Allied Chemical Corp. (B)
Describes Allied's cooperative approach to government relations and the approach of some of the regulatory agencies Allied deals with. Based mainly on quotes from Allied and government officials. Asks the student to evaluate Allied's government relations--in general...
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Lodge, George C., and Joseph L. Badaracco Jr. "Allied Chemical Corp. (B)." Harvard Business School Case 379-150, March 1979. (Revised December 1982.)
- 27 Aug 2021
- News
How to Make Work from Home Work for You
- 09 Jun 2020
- News
What If Working From Home Goes on … Forever?
- Research Summary
Managing the Operating Role of Customers
By: Frances X. Frei
Customers in operating roles introduce considerable variability into the production environment including differences in the demands they impose on the environment and the unpredictability of those demands. When customers are the source of production variability, the...
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- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with...
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De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
- January 2021 (Revised May 2023)
- Case
Pearson: Efficacy 2.0
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new...
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Keywords:
Efficacy;
Learning;
Outcome or Result;
Measurement and Metrics;
Brands and Branding;
Marketing Communications;
Strategic Planning;
Education Industry
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
- 01 Oct 2012
- News
Better by the Bundle?
- 29 Oct 2019
- Video
Leonor Melo de Velasco
Leonor Melo, who founded the micro-finance Mundo Mujer Foundation (Women’s World Foundation) in Colombia in 1985, describes how the Foundation undertook financial product innovation, especially chattel...
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- May 2017
- Supplement
Betfair (B)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
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Keywords:
Betfair;
Exchange;
Business Model;
Betting;
Leisure Industry;
Market Design;
Digital Platforms;
Diversification;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
Do Happier People Work Harder?
In this New York Times opinion piece, Teresa Amabile and coauthor Steven Kramer outline actions that business leaders can take to reignite passion for work and revitalize creative productivity even in tough economic times.
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