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Show Results For
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All HBS Web
(560)
- News (52)
- Research (452)
- Events (1)
- Multimedia (1)
- Faculty Publications (145)
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
similar on-demand companies Shyp, Washio, and Caviar. "I think it would be crazy to all of a sudden say that all Uber drivers are employees, because we would be effectively killing the business model" What to make of this brave new world...
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- 06 Mar 2012
- First Look
First Look: March 6
Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues that learning in cross-race...
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Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
operations where there are established techniques in inventory management and reengineering, there are no obvious and permanent cost-cutting results to be gained through marketing, short of simply slashing the advertising budget. In...
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by Sean Silverthorne
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their...
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- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
Income Inequality By: Nallareddy, Suresh, Ethan Rouen, and Juan Carlos Suárez Serrato Abstract—This paper studies the effects of corporate tax changes on income inequality. Using state corporate tax rate changes as a setting, we show that...
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Dina Gerdeman
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between...
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Martha Lagace
- 21 Jan 2009
- First Look
First Look: January 21, 2009
options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective due to declining audiences,...
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Martha Lagace
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
friends and acquaintances and reconnect with faces from the past. First college students, then Millennials, and soon after, their parents and grandparents were drawn in by the allure of this pioneering social network that effectively...
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by Mikolaj Piskorski
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he...
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- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market....
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by Carmen Nobel
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer...
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
and five companion movies. Adding DVD and merchandise sales, theme parks, etc., Advertising Age valued the Potter economy at $15 billion. Sizzle. A blockbuster does not just address an important need. It does so in an exciting and...
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- 19 Dec 2006
- First Look
First Look: December 19, 2006
advertising subject to constraints on customer growth. By relaxing constraints on growth by one customer, we can then impute their lifetime value to the firm. We apply our model to data from an auction house. Our results show that there...
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Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;...
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- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more View Details
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Re: James L. Heskett
- 25 Mar 2014
- First Look
First Look: March 25
we identify a profound and consistent gender gap in entrepreneur persuasiveness. Investors prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same. This View Details
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Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.”...
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Sean Silverthorne
- 22 May 2012
- First Look
First Look: May 22
Ioannou, and George Serafeim Abstract We investigate the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. Using a matched sample of 180 companies, we find that corporations...
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
and so on—has the perverse effect of making you just like everyone else. Youngme's message is simple: Get off the competitive treadmill that's taking you nowhere. Aspire to offer the world something that is meaningfully...
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Martha Lagace
- Web
Case Writing & Industry | Baker Library | Bloomberg Center | Harvard Business School
problems might be gathered from the various departments and subsidiaries of the G.E. Co. for a period of 2 or 3 years. The problems would extend into all the major fields of study covered by the School, such as Marketing, Accounting, Finance, Foreign Trade, Industrial...
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