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Show Results For
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All HBS Web
(565)
- News (52)
- Research (449)
- Events (1)
- Multimedia (1)
- Faculty Publications (145)
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- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most...
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- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming) Abstract We study the real View Details
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Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors chose a “lab rat” with fewer barriers to understanding—the venture capital industry. VC firms are...
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Dina Gerdeman
- 07 Feb 2012
- First Look
First Look: February 7
minimizes a convex approximation of this metric. We further develop an exponential penalty approach and show that its computational performance is far superior and its trade-off between delay and fairness compares favorably. In our results, we demonstrate the View Details
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Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
their effects and achieve better outcomes in competitive contexts. Working Papers"DEFENSE ACQUISITION REFORM: An Elusive Goal-1960 to 2010 Authors:J. Ronald Fox, David Allen, Thomas Lassman, Walton Moody, and Philip Shiman An...
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Sean Silverthorne
- 30 Apr 2013
- First Look
First Look: April 30
(fence-sitters) provide the change agent with an affective basis to coopt them. This cooptation increases the probability that the organization will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change...
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Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
But in most scenarios, distribution channels, taken as a whole, seem more like a repository of lost opportunities than an effective delivery system that appropriately serves and rewards all participants. Powerful channel members routinely...
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- 19 Apr 2011
- First Look
First Look: April 19
PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less...
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Sean Silverthorne
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
net shareholder payouts were offset by net debt issuances and, thus, were effectively recapitalizations rather than firm-shrinking distributions. After excluding marginal debt capital inflows, net shareholder payouts by public firms...
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Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This View Details
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Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are...
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by Manda Mahoney
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to...
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Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase products from the CEO’s company. However, we find that these two effects of CEO activism depend on the alignment between the CEO...
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Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
and threats to organizations and conclude with a research agenda that more fully accounts for the potential of community forms to be a creator (and a possible destroyer) of value for organizations. Download the paper: http://www.hbs.edu/research/pdf/11-131.pdf Network...
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Sean Silverthorne
- 19 Feb 2013
- First Look
First Look: Feb. 19
receiving JCP Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important...
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Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of...
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by Carmen Nobel
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data...
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Sean Silverthorne
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
"reasonableness" review. Second, Delaware courts should apply basic game theory to identify the deterrent effect of match rights and new economy asset lockups. And third, Delaware courts should take a functional approach to deal...
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Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in...
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Sean Silverthorne
- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
Editor's note:When it comes to improving your leadership abilities, Professor Robert Steven Kaplan is a big believer in starting with a look in the mirror. In fact, he wrote a book on that subject: What To Ask The Person In The Mirror: Critical Questions For Becoming A...
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