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Show Results For
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All HBS Web
(655)
- News (120)
- Research (438)
- Events (6)
- Multimedia (4)
- Faculty Publications (133)
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their...
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- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the...
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Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
Working PapersTo Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke Kominers Abstract We examine the profitability and implications of online discount vouchers, a new...
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Sean Silverthorne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
many of these CSI-like stories, and they almost always yield substantial financial or operational benefits. Sometimes the CSI stories do involve deeper quantitative and statistical analysis. One member of Megibow's team was investigating which customer touchpoints were...
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- 10 Feb 2015
- First Look
First Look: February 10
and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes, and his team had experienced much success...
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Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
Internet music piracy not only doesn't hurt legitimate CD sales, it may even boost sales of some types of music. Those were the counterintuitive findings released in March by Harvard Business School professor Felix Oberholzer-Gee and his...
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- 01 Jun 2003
- News
Respond to a Worthy Cause
two thousand copies of the twenty thousand print run were sold, enough to cover production costs. Since then, sales have been strong. “By wrapping the anti-violence message in a package of beautiful songs by great female artists, we were...
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- 01 Jan 2008
- News
John Doerr, MBA 1976
a dramatic impact on life in the 21st century, from online retail giant Amazon.com to Internet behemoth Google to synthetic biology leader Amyris. Doerr has become a leading advocate of innovation and investment in green technologies....
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- 19 Jul 2016
- First Look
July 19, 2016
downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than...
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Sean Silverthorne
- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The...
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- Web
Supplemental Financial Information - Financial Report 2015
accounting transition. The School adopted a new approach to revenue recognition for Harvard ManageMentor, an online learning tool for leadership skill development, as it shifts from packaged software to a subscription service model....
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
that actual data on how markets are evolving tell a much different story than what Anderson predicted. As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and...
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- Profile
Arum Kang
contrary to her expectations, a line of children's hair accessories failed to post the sales numbers she had anticipated. "When I got to the floor," Arum says, "I saw that my product was crowded among too many competing...
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- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
work on the road—there are salespeople, there are service people. They have to have access to data, they have to communicate. When I have that job to be done and I do not have a physical office to go to, what do I do? What can I hire to do the job of an office? When I...
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- 15 Dec 2015
- News
Lovepop Woos The Sharks
make sure you have answers. You have to be solid on your numbers. You can’t say “Hey, let me turn to page three here to see what our sales were last year.” It has to all be in your head when you’re in front of the sharks. But it wasn’t...
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- 28 Feb 2017
- First Look
First Look at New Research, February 28
internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is the U.S. newspaper industry, which has experienced increased competition following the entry of Craigslist, an View Details
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Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground...
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by Sean Silverthorne
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
prior to coming to Gap. She said that when the company launched walmart.com, the first thought was to literally replicate the store online. The company quickly learned that customers weren't willing to pay shipping costs on, say, toilet paper. However, she said the...
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- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring customers online...
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