Filter Results
:
(549)
Show Results For
-
All HBS Web
(549)
- News (52)
- Research (451)
- Events (1)
- Multimedia (1)
- Faculty Publications (142)
Show Results For
-
All HBS Web
(549)
- News (52)
- Research (451)
- Events (1)
- Multimedia (1)
- Faculty Publications (142)
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market....
View Details
Keywords:
by Carmen Nobel
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer...
View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;...
View Details
- 17 May 2016
- First Look
May 17, 2016
society, and that the increasing incidence of “air rage” can be understood through the lens of inequality. Research on inequality typically examines the effects of relatively fixed, macrostructural forms of inequality, such as...
View Details
Keywords:
Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most...
View Details
- 25 Mar 2014
- First Look
First Look: March 25
we identify a profound and consistent gender gap in entrepreneur persuasiveness. Investors prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same. This View Details
Keywords:
Sean Silverthorne
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
and anger when the mission goes catastrophically wrong. Despite experiencing the effects of PTSD and a family tragedy, Newhall had a successful entrepreneurial career. He has come to terms with his past and offers hope, inspiration, and...
View Details
- 06 Mar 2012
- First Look
First Look: March 6
Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues that learning in cross-race...
View Details
Keywords:
Sean Silverthorne
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull View Details
Keywords:
by John Quelch
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
operations where there are established techniques in inventory management and reengineering, there are no obvious and permanent cost-cutting results to be gained through marketing, short of simply slashing the advertising budget. In...
View Details
Keywords:
by Sean Silverthorne
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna...
View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for...
View Details
- 22 May 2012
- First Look
First Look: May 22
Ioannou, and George Serafeim Abstract We investigate the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. Using a matched sample of 180 companies, we find that corporations...
View Details
Keywords:
Sean Silverthorne
- Web
Case Writing & Industry | Baker Library | Bloomberg Center | Harvard Business School
problems might be gathered from the various departments and subsidiaries of the G.E. Co. for a period of 2 or 3 years. The problems would extend into all the major fields of study covered by the School, such as Marketing, Accounting, Finance, Foreign Trade, Industrial...
View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard...
View Details
- 01 Dec 2016
- News
Alumni Books of 2016
Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and maintenance. It outlines the ways in...
View Details
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to...
View Details
Keywords:
Sean Silverthorne
- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
initial focus of this coalition is to build an effective 360-degree COVID care solution including tele-consultation and home quarantine facilities. Raquel Schreiber (MBA 2021), Founder, Community V COVID-19: Community V COVID-19 empowers...
View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online View Details
Keywords:
by Clark Gilbert & Joseph L. Bower
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
working hard didn't increase their number of hours; and lower-skilled workers didn't work more at all. The application of formal cash incentives worked in a different way than the sorting effect. The absolute effect of cash incentives was...
View Details
Keywords:
by Michael Blanding