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All HBS Web
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- Events (6)
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- Faculty Publications (134)
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- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation...
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Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs...
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Martha Lagace
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective, unverifiable, or controversial information. Using data from Encyclopædia Britannica, authored by experts, and Wikipedia, an encyclopedia...
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Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of...
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Martha Lagace
- 20 Mar 2012
- First Look
First Look: March 20
Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor, Rolex? And how would potential adjustments to Omega's product, pricing, distribution, and promotion strategies...
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Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=44724 Enhancing the...
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Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
Note 607-074 No abstract available. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607074 Tickle Harvard Business School Case 807-100 Describes a set of decisions confronting the management team of a rapidly growing View Details
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Martha Lagace
- 30 Oct 2012
- First Look
First Look: October 30
salary allocations to online ad clicks to admission decisions. Working PapersSecurities Litigation Risk for Foreign Companies Listed in the U.S. Authors:Beiting Cheng, Suraj Srinivasan, and Gwen Yu Abstract We study securities...
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Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
long-term engagement and explore the impact of giving self-service consumers the option to interact with a person. Participants engaged in an online investing simulation who are made to feel anxious due to market downturns are less...
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Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
decide if the risk governance process is adequate to uncover mega-risks, based on reflections on the risk assessment and sanctioning of a $1 billion credit proposal. Students are invited to assess and review the risks in the proposal, prepared by the bank's View Details
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Sean Silverthorne
- 08 Feb 2011
- First Look
First Look: Feb. 8
significantly enriched. We then discuss several applications related to online and brick-and-mortar intermediaries. American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development...
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Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
double sales. Should he focus on direct sales or add more channel partners? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817001-PDF-ENG Harvard Business School Case 516-023 Managing Marketing Data at Allstate No abstract...
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Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
that may arise. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single...
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Martha Lagace
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