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- All HBS Web (512)
- Faculty Publications (135)
- 26 Jun 2007
- First Look
First Look: June 26, 2007
include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016 View Details
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Martha Lagace
- 17 Aug 2010
- First Look
First Look: August 17
types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the following...
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Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
Alexander, Tatyana Deryugina, and Julian Reif Abstract—Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the...
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Sean Silverthorne
- 05 Mar 2020
- News
Green Light
Marketing—and a longtime attendee of the School’s Agribusiness Seminar—has closely tracked the industry’s ascent. He estimates that there’s some $2 billion invested in the space right now, with money flowing in from VCs, sustainable...
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- 10 Apr 2012
- First Look
First Look: April 10
guidance for leaders considering these questions and can help them estimate their optimal span of control. The issues explored are ones many senior executives-not just CEOs-should revisit throughout their careers. The best leaders stay...
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Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
find that three commonly used models that all suffer from the IPS restriction-the homogeneous logit model, the nested logit model, and the random coefficient logit model-lead to counterintuitive estimates of the sources of View Details
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Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
demand and the profitability to engage in exports and R&D, thereby relaxing borrowing constraints and enabling more firms to overcome the fixed-cost hurdle for financing R&D. We decompose the effects of RER changes on productivity...
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Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
of inflation increases demand for cost of living adjustments. Frames that highlight flexibility, control, and investment significantly reduce annuitization. A majority of respondents prefer to receive an extra "bonus" payment...
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Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
of developing a formal model). What we had missed is that Microsoft's initial advantage (larger installed base) together with its pricing power allow the company to price strategically to control Linux's market share going forward. By lowering the price of Windows, the...
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- 07 Feb 2012
- First Look
First Look: February 7
responsibility for formulating the energy strategy-and thus the Russia policy-for essentially all of Europe? The resolutions of these two puzzles are, I show, interlinked; they also demand theoretical innovation. With several case...
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Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
AFC. However, a broader set of emerging market countries show weaker liquidity, solvency, and profitability indicators. More countries are also in the Altman Z-score's “grey zone,” that is, at risk for corporate distress. Regression View Details
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Carmen Nobel
- 23 Jun 2015
- First Look
First Look: June 23, 2015
develop, produce, and implement relevant, resonant promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is best served through the coordination and integration of...
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Sean Silverthorne
- 10 Apr 2007
- First Look
First Look: April 10, 2007
Kerr-McGee. They demand two board seats and ask the company to make several operational and financial changes, including the repurchase of equity and divestiture of their chemicals business. The case protagonist, Luke Corbett, CEO,...
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Martha Lagace
- 16 Mar 2010
- First Look
First Look: March 16
forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and View Details
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Martha Lagace
- 08 May 2007
- First Look
First Look: May 8, 2007
economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of...
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Martha Lagace
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
for firms from industrialized economies and negative effects for firms in other emerging economies, which are less export-intensive and more import-intensive. Motivated by these facts, we build a dynamic model in which real depreciations raise the cost of importing...
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Dina Gerdeman
- 03 Sep 2013
- First Look
First Look: September 3
not to violate the liberty of others. The chapter concludes that the standards for MNEs may be more demanding than what the minimalist nature of duties of forbearance initially would suggest. August 2013 Harvard Business Review 91, no. 9...
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Sean Silverthorne
- 29 Jan 2008
- First Look
First Look: January 29, 2008
cost of external finance shape both the probability of entering entrepreneurship and the characteristics of those who become entrepreneurs. As expected, differences-in-differences estimates show that the entry rates for individuals who...
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Martha Lagace
- 18 Feb 2009
- First Look
First Look: February 18, 2009
while offering increased payments to good-type agents. I estimate that a leading affiliate network could have invoked an optimal payment delay to eliminate 71% of fraud without decreasing profit. Download the paper:...
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Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
variation in average asset returns than aggregate or non-stockholder consumption risk and provides more plausible economic magnitudes. We find that risk aversion estimates around 10 can match observed risk premia for the wealthiest...
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Martha Lagace