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All HBS Web
(2,510)
- People (7)
- News (504)
- Research (1,438)
- Events (7)
- Multimedia (17)
- Faculty Publications (507)
- Web
Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with...
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 2017
- Chapter
Getting Started with Ambidexterity
By: Andrew Binns and Michael Tushman
This paper demonstrates the value of thinking about ambidexterity as having three distinct moments—ideation, incubation, and scaling—that share common features for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a...
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Binns, Andrew, and Michael Tushman. "Getting Started with Ambidexterity." Chap. 4 in Advancing Organizational Theory in a Complex World, edited by Jane Qiu, Ben Nanfeng Luo, Chris Jackson, and Karin Sanders, 60–73. Routledge Studies in Management, Organizations and Society. London, UK: Routledge, 2017.
- October 2021 (Revised December 2021)
- Case
Customer-Centric Design with Artificial Intelligence: Commonwealth Bank
By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo
As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer...
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Keywords:
Artificial Intelligence;
Customer-centricity;
Banks and Banking;
Customer Focus and Relationships;
Technological Innovation;
Transformation;
Organizational Change and Adaptation;
Performance;
AI and Machine Learning;
Financial Services Industry;
Australia
Lakhani, Karim R., Yael Grushka-Cockayne, Jin Hyun Paik, and Steven Randazzo. "Customer-Centric Design with Artificial Intelligence: Commonwealth Bank." Harvard Business School Case 622-065, October 2021. (Revised December 2021.)
- February 2014 (Revised January 2024)
- Case
Go Mobile: Aligning District Managers and Store Teams
By: Tatiana Sandino
Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were...
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Keywords:
Employee Relationship Management;
Mobile and Wireless Technology;
Growth Management;
Organizational Design;
Salesforce Management;
Motivation and Incentives;
Management Practices and Processes;
Telecommunications Industry;
India
Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams." Harvard Business School Case 114-034, February 2014. (Revised January 2024.)
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain...
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Keywords:
Integrated Corporate Reporting;
Partners and Partnerships;
Industry Clusters;
Customers;
Markets;
Situation or Environment;
Banks and Banking;
Insurance;
Software
Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and...
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Keywords:
Demographics;
Product Development;
Health Care and Treatment;
Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
regulations may be outdated in the era of Uber—not to mention other successful companies in the so-called sharing economy, such as the travel home-rental website Airbnb (currently valued at $25.5 billion)....
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- November 2011 (Revised June 2013)
- Case
Natura Cosméticos, S.A.
Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and...
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Keywords:
Corporate Social Responsibility and Impact;
Integrated Corporate Reporting;
Decision Making;
Beauty and Cosmetics Industry;
Brazil
Eccles, Robert G., George Serafeim, and James Heffernan. "Natura Cosméticos, S.A." Harvard Business School Case 412-052, November 2011. (Revised June 2013.)
- June 10, 2021
- Article
How to Be a Purpose-Driven Leader in a Capitalist World
By: Celia Bravard, John Pontillo and Andrew J. Hoffman
Today’s business school education isn’t suited to the big challenges facing the world — climate change, economic inequality and racial injustice — that the leaders of tomorrow will be expected to solve. So, how can students and young professionals succeed in a system...
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Keywords:
Values and Beliefs;
Mission and Purpose;
Social Issues;
Power and Influence;
Social and Collaborative Networks;
Opportunities
Bravard, Celia, John Pontillo, and Andrew J. Hoffman. "How to Be a Purpose-Driven Leader in a Capitalist World." Harvard Business Review (website) (June 10, 2021).
- January 2013
- Case
Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)
By: Frances X. Frei and Robin J. Ely
On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies....
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Keywords:
Customer Relationship Management;
Internet and the Web;
Mergers and Acquisitions;
Organizational Culture;
Growth and Development Strategy;
Apparel and Accessories Industry;
Retail Industry
Frei, Frances X., and Robin J. Ely. "Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)." Harvard Business School Multimedia/Video Case 612-701, January 2013.
- 2018
- Working Paper
Black Out-Migration and Southern Political Realignment
By: Leah Boustan and Marco Tabellini
Can emigration from less democratic and economically less developed areas induce political and economic change? We study this question in the context of the second Great Migration of African Americans (1940–1970), when more than 4 million blacks left the U.S. South and...
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- 21 Mar 2024
- Blog Post
SVMP Gave Me the Courage to Fail
Clicking the submit button on my Summer Venture in Management Program (SVMP) application felt like an act of courage, one that left me feeling vulnerable and open to rejection, a sentiment likely shared by many of my peers. As we each...
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- March 2000 (Revised September 2000)
- Case
yesmail.com
David Tolmie wants yesmail.com to become a leader in "permission marketing." Yesmail sends clients promotional e-mail messages to targeted consumers who said "yes" when asked whether they wished to receive promotional offers in a set of categories of interest. Tolmie...
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Keywords:
Marketing Communications
Wathieu, Luc R. "yesmail.com." Harvard Business School Case 500-092, March 2000. (Revised September 2000.)
- October 2001 (Revised November 2002)
- Case
Herman Miller(B): Creating Innovation Streams
By: Sandra J. Sucher and Stacy McManus
In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also...
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Keywords:
Innovation and Invention;
Innovation and Management;
Product Design;
Product Development;
Product;
Supply Chain Management;
Business Model;
Service Delivery;
Customer Value and Value Chain;
Manufacturing Industry;
Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
- 17 Jun 2010
- Working Paper Summaries
When Do Analysts Add Value? Evidence from Corporate Spinoffs
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
ablokhin SUMMING UP Is the Amazon Organization Losing Its Ability to Learn? There was little sympathy for Amazon’s loss of online retail market share at the outset of the current global pandemic among respondents to this month’s column....
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- 18 Apr 2000
- Research & Ideas
Learning in Action
those that do not, and share their findings throughout the organization. The learning that CALL collects forms a vast repository of knowledge — the Army's institutional memory — which can be drawn on as needed. This collection and...
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Keywords:
by David A. Garvin
- 04 May 2021
- Blog Post
Asian American Pacific Islander Heritage Month at HBS
Association (AABA), in collaboration with students and organizations across campus, is proud to share and honor the stories of our community members. We hope these stories showcase the history, richness, and diversity of the AAPI...
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- May 2011
- Article
The Wise Leader
By: Ikujiro Nonaka and Hirotaka Takeuchi
In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their corporations rapidly enough to cope with new technologies, demographic shifts, and consumption trends. They can't develop truly global...
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Keywords:
Communication Intention and Meaning;
Interpersonal Communication;
Experience and Expertise;
Values and Beliefs;
Knowledge Sharing;
Knowledge Use and Leverage;
Leadership;
Leadership Development;
Corporate Social Responsibility and Impact;
Personal Characteristics;
Power and Influence
Nonaka, Ikujiro, and Hirotaka Takeuchi. "The Wise Leader." Harvard Business Review 89, no. 5 (May 2011).