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- Faculty Publications (174)
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them....
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- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
economies where they are a novel phenomenon. Such entrepreneurs face more uncertainty than other entrepreneurs—they are embarking upon a new venture, in a new industry in economies that are emerging. The creative and founder-dependent...
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- 09 Sep 2008
- First Look
First Look: September 9, 2008
organizational theory, less explored is how these effects may depend on other external environmental factors. We focus on how policy is a necessary, but not sufficient, condition to understand the growth of banking in the U.S., 1896-1978. Three characteristics of...
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Sean Silverthorne
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
through the crowd to lesser-known microfinance borrowers in developing countries. Nanda puts most current crowdfunding platforms such as Kickstarter and Indiegogo in the equivalent of the donation or lending category. Kickstarter began as a way for View Details
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
was how long it would take us to get there. We are suggesting that the day may finally be arriving. The implications, if so, will be numerous and important. Various chapters in the book describe how business strategy, production...
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- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
products and services. The assignment required geographic and product-line expertise, a broad understanding of the industry, and a large dose of creative thinking. Blenko, who had been with Bain for 12...
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- 19 Jun 2007
- First Look
First Look: June 19, 2007
Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced View Details
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Martha Lagace
- 02 Feb 2016
- First Look
February 2, 2016
decompose the productivity decrease that arises from taxation, we estimate that 40% is due to the lower net wage and the remaining 60% to tax aversion. This tax aversion affects labor supply more on the extensive margin (working less)...
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Sean Silverthorne
- 19 May 2009
- First Look
First Look: May 19, 2009
risk and uncertainty. Download the paper: http://www.hbs.edu/research/pdf/09-127.pdf It Is Okay for Artists to Make Money...No, Really, It's Okay Authors:Robert D. Austin and Lee Devin Abstract In this paper, we examine the apparent conflict between artistic and...
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Martha Lagace
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
technologies and the eventual creation of a regulatory structure to prevent entrepreneurial chaos. LR: To follow up on that, Professor Spar, you've created a four-phase model of how companies develop along the technological frontier—from innovation to commercialization...
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by Jim Aisner
- March 2022 (Revised January 2023)
- Case
Innovation at Moog Inc.
By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using...
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Keywords:
Innovation;
Innovation Lab;
Innovation Management;
Motivation;
Incentives;
Culture;
Compensation;
Compensation And Benefits;
Scalability;
Business Growth and Maturation;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Organizational Culture;
Performance Consistency;
Performance Effectiveness;
Performance Efficiency;
Performance Productivity;
Performance Evaluation;
Creativity;
Motivation and Incentives;
Aerospace Industry;
Transportation Industry;
United States
Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
Business School’s Ranjay Gulati looks at how it tackled the challenge. He identifies several important takeaways for other multinationals: Give the local organizations clout, embrace creative abrasion, build strong functions, and...
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Carmen Nobel
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
the productivity of busy professionals. For workplace settings devoid of perks, small non-cash rewards like access to valuable online classes or fitness programs can also contribute to well-being. Other non-cash rewards, such as notes of...
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by Dina Gerdeman
- 15 Feb 2011
- First Look
First Look: Feb. 15
workplace interactions. Building on West and Zimmerman's (1987) now classic articulation of gender as "the product of social doings," we describe this organizationally induced behavior as "undoing" gender. We use this...
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Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
increasing the welfare of poor people in poor countries. Nongovernmental organizations are largely staffed by altruistic employees and volunteers working towards ideological, rather than financial, ends. Their founders are often intense, View Details
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Martha Lagace
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
regarding the causal links between entrepreneurship, innovation, and economic growth still call for explanation. It remains unclear, for instance, whether William Baumol's neat distinction between productive and unproductive...
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by Geoffrey Jones & Walter Friedman
- 31 May 2016
- First Look
May 31, 2016
functional proximity over base proximity when locating preventive health services. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51094 forthcoming Production and Operations Management Multi-Echelon Inventory Management...
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Sean Silverthorne
- 11 Jan 2011
- First Look
First Look: Jan. 11
in fortunes are vivid examples of the private sector's cycle of Schumpeterian creative destruction. In contrast, the list of the largest nonprofit organizations has remained stable over decades. Large nonprofits do not disappear and few...
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Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
vision, guts, and a can-do spirit can transform weak institutions, invent wildly creative contraptions, build fantastic new markets, and conquer distant infidels. American men love the populist guy who stands against dominating...
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by Manda Salls
- 02 Jun 2009
- First Look
First Look: June 2, 2009
in many creative industries, monetary incentives play a reduced role in motivating authors to remain creative. Data on the supply of new works are consistent with the argument that file sharing did not discourage authors and publishers....
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Martha Lagace