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Show Results For
-
All HBS Web
(2,843)
- People (5)
- News (518)
- Research (1,592)
- Events (16)
- Multimedia (22)
- Faculty Publications (938)
- 29 Jul 2014
- News
Case Study: Should a Female Director “Tone It Down”?
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with...
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- September 2015 (Revised March 2016)
- Case
Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs
By: Shikhar Ghosh, Joseph Fuller and Michael Roberts
The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business...
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Keywords:
Business Units;
Business or Company Management;
Applications and Software;
Accounting;
Product Development;
Financial Services Industry
Ghosh, Shikhar, Joseph Fuller, and Michael Roberts. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Case 816-048, September 2015. (Revised March 2016.)
- December 2013
- Article
How Google Sold Its Engineers on Management
By: David A. Garvin
High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial...
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Keywords:
Organizational Behavior;
Human Resource Management;
Managing Change;
Organizational Change;
Analytics;
Management;
Leadership;
Human Resources;
Talent and Talent Management
Garvin, David A. "How Google Sold Its Engineers on Management." R1312D. Harvard Business Review 91, no. 12 (December 2013): 74–82.
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
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Keywords:
Multi-channel Marketing;
Ground Campaigning;
Political Campaigns;
Discrete-choice Model;
Instrumental Variables;
Political Elections;
Marketing Channels;
Advertising;
United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- December 2018 (Revised March 2019)
- Case
iyzico: Fundraising in Emerging Markets (A)
By: Marco Di Maggio and Gamze Yucaoglu
The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of...
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Keywords:
Iyzico;
Fundraising;
Business Startups;
Venture Capital;
Emerging Markets;
Private Sector;
For-Profit Firms;
Management;
Information Technology;
Growth Management;
Corporate Entrepreneurship;
Negotiation Offer;
Decision Making;
Turkey
Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (A)." Harvard Business School Case 219-064, December 2018. (Revised March 2019.)
- August 2022 (Revised June 2024)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...
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Keywords:
Pricing;
Television Industry;
Price;
Marketing Strategy;
Digital Platforms;
Customer Value and Value Chain;
Competitive Strategy;
Customer Satisfaction;
Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
- August 2023 (Revised April 2024)
- Case
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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Keywords:
Business Model;
Business Startups;
Growth and Development Strategy;
Business Strategy;
Bicycle Industry;
Africa;
Kenya
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
- March 1994 (Revised March 1995)
- Background Note
Managing Your Team
By: Linda A. Hill
Designed as an overview note for the Managing Your Team module of the MBA second year elective course Power and Influence. Identifies some criteria for evaluating team effectiveness and outlines in detail the key areas of responsibility of team managers: managing the...
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Keywords:
Groups and Teams;
Performance Evaluation;
Management;
Cross-Cultural and Cross-Border Issues
Hill, Linda A. "Managing Your Team." Harvard Business School Background Note 494-081, March 1994. (Revised March 1995.)
- April 1991 (Revised July 1991)
- Case
RJR Nabisco Board: Guardians of the Gate? (A)
By: Jay W. Lorsch
Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the...
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Keywords:
Leveraged Buyouts;
Situation or Environment;
Bids and Bidding;
Decision Making;
Managerial Roles;
Governing and Advisory Boards;
Management Teams;
Consumer Products Industry;
Food and Beverage Industry
Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (A)." Harvard Business School Case 491-120, April 1991. (Revised July 1991.)
- Research Summary
Service Excellence by Design
By: Frances X. Frei
This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see
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- April 2012 (Revised March 2013)
- Case
Social Strategy at American Express
By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own...
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Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
- March 2007 (Revised April 2007)
- Case
The University of Utah and the Computer Graphics Revolution
By: H. Kent Bowen and Courtney Purrington
Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the...
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Keywords:
Engineering;
Entrepreneurship;
Management Practices and Processes;
Mission and Purpose;
Research and Development;
Technology Adoption;
Computer Industry;
Education Industry;
Utah
Bowen, H. Kent, and Courtney Purrington. "The University of Utah and the Computer Graphics Revolution." Harvard Business School Case 607-036, March 2007. (Revised April 2007.)
- November 2003 (Revised October 2005)
- Case
Leading the Josie Esquivel Franchise (A)
By: Boris Groysberg and Laura Morgan Roberts
Reviews Josie Esquivel's career history, detailing how, through her personal attributes, skills, experiences, and organizational practices she has developed into a star analyst. Should Esquivel accept an offer to leave Lehman Brothers for Morgan Stanley? To make this...
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Keywords:
Experience and Expertise;
Decision Choices and Conditions;
Resignation and Termination;
Job Offer;
Franchise Ownership;
Performance;
Personal Development and Career;
Personal Characteristics;
Competitive Strategy;
Competitive Advantage
Groysberg, Boris, and Laura Morgan Roberts. "Leading the Josie Esquivel Franchise (A)." Harvard Business School Case 404-054, November 2003. (Revised October 2005.)
- January 2000 (Revised February 2007)
- Case
Asia Renal Care
Presents a business plan for a start-up company focused on building a network of high-quality dialysis centers in the Asia-Pacific region. Includes a detailed financial forecast. An executable spreadsheet is available by contacting HBSP Customer Service at...
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Keywords:
Business Plan;
Forecasting and Prediction;
Business Startups;
Financial Strategy;
Medical Devices and Supplies Industry;
Asia
Roberts, Michael J. "Asia Renal Care." Harvard Business School Case 800-243, January 2000. (Revised February 2007.)
- 03 May 2012
- News
When the smartphone's turned off
- 06 Feb 2015
- News
Why Twitter’s CEO is under pressure
- Article
Accounting for Climate Change
By: Robert S. Kaplan and Karthik Ramanna
Corporations are facing growing pressure—from investors, advocacy groups, politicians, and even business leaders themselves—to reduce greenhouse gas (GHG) emissions from their operations and their supply and distribution chains. About 90% of the companies in the S&P...
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Keywords:
Greenhouse Gas Mitigation;
Social Accounting;
E-liabilities;
Business And The Environment;
Climate Change;
Corporate Social Responsibility and Impact;
Environmental Sustainability
Kaplan, Robert S., and Karthik Ramanna. "Accounting for Climate Change." Harvard Business Review 99, no. 6 (November–December 2021): 120–131.
- Article
Adam Smith, Behavioral Economist
By: Nava Ashraf, Colin Camerer and George Loewenstein
Adam Smith's psychological perspective in The Theory of Moral Sentiments is remarkably similar to "dual-process" frameworks advanced by psychologists, neuroscientists, and more recently by behavioral economists, based on behavioral data and detailed observations...
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Ashraf, Nava, Colin Camerer, and George Loewenstein. "Adam Smith, Behavioral Economist." Journal of Economic Perspectives 19, no. 3 (Summer 2005): 131–145. (Read an interview about this article in HBS Working Knowledge.)