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Show Results For
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All HBS Web
(482)
- News (85)
- Research (351)
- Events (3)
- Multimedia (3)
- Faculty Publications (138)
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless...
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Sean Silverthorne
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,...
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- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost...
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Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both...
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Martha Lagace
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London...
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Deborah Halber
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,...
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Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Foe? (A) Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X...
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Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
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Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time...
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Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
Private Equity Finance Vignettes: 2016 This case contains four vignettes that provide an introduction to the issues covered in the course, Private Equity Finance. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/216005-PDF-ENG Harvard Business School Case...
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Sean Silverthorne
- Web
Podcast - Managing the Future of Work
professional resources or fees to search firms, they emphasize minimizing the number of candidates that are considered and minimizing the time taken to fill a position. That logic gets embedded in their applicant-tracking system—their View Details
- 28 Jan 2014
- First Look
First Look: January 28
interactive online demonstration enables first-hand exploration of the parameter space (www.mpmlab.org/groups), and available source code (supplementary materials) provides a guide to implementing psychological agent-based models....
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Sean Silverthorne
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
1980), serve on the board of directors of Olatec. OCTOBER 26 In January 2020, Meredith Oppenheim (MBA 2001) launched Vitality Society, an online community serving people “60 and better” that puts her 30-year dedication to older people to...
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