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All HBS Web
(663)
- News (79)
- Research (514)
- Events (3)
- Multimedia (3)
- Faculty Publications (311)
- Web
Private Equity Finance - Course Catalog
The course offers a deep dive into growth equity and buyouts, also touching on closely related investing strategies such as distress and private debt. Students will examine a wide variety of investment settings: from lower middle market...
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- 03 Oct 2023
- Blog Post
Hire an MBA: The Benefits and Misconceptions for Startups
they can add. Sample projects might include: Competitive/Pricing Analysis Market Analysis & Segmentation Business Partner Evaluations Due diligence & ROI analysis New Business Development It is not...
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- November 2000 (Revised April 2001)
- Case
CMR Enterprises
By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces...
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Keywords:
Acquisition;
Customer Relationship Management;
Entrepreneurship;
Leadership;
Marketing Strategy;
Performance Evaluation;
Relationships;
Segmentation;
Construction Industry
Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates....
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Martha Lagace
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the...
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Deborah Blagg
- 01 Jun 2001
- News
HBS Press Books in Brief
of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios across View Details
- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a...
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- 10 May 2011
- First Look
First Look: May 10
simulated whether DPD or NEAD chains would produce more transplants when chain segment length was limited to three transplants and reported that DPD performed at least as well as NEAD chains. As this contrasts with the experience of...
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Sean Silverthorne
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53530 forthcoming Review of Financial Studies Asset Price Dynamics in Partially Segmented Markets By: Greenwood, Robin, Samuel Gregory Hanson, and Gordon Y....
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Sean Silverthorne
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have...
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- Profile
Jeff Nelson
says. “For years, our mission had been to give all segments of society access to housing. Now we wondered, is home ownership a realistic goal for everyone? Are we helping people or setting them up to fail?” In his two-year rotation...
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- 21 Feb 2017
- First Look
First Look at New Research: February 21
content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education, the executive education market is heavily...
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Keywords:
Carmen Nobel
- February 2022
- Teaching Note
Borusan CAT: Monetizing Prediction in the Age of AI
By: Navid Mojir
Teaching Note for HBS Case No. 521-053.
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- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking...
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- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of customers or a View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow View Details
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by Peter Jacobs
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The...
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