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Show Results For
-
All HBS Web
(504)
- News (55)
- Research (397)
- Events (1)
- Multimedia (2)
- Faculty Publications (135)
- 11 Jan 2011
- First Look
First Look: Jan. 11
the recipient would accept a low price in exchange for a side payment and selected larger numbers as their best guess of the likely proportion of recipients acting "unfairly." The results favor the hypothesis that people avoid...
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Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
licenses to small number of players, then they will still run the risk that they will continually get downward pressure on price by competitors like Dell, and greater availability of options by customers using Microsoft software. It's...
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by Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time...
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Martha Lagace
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
has been about half as severe as in these other financing vehicles and transactions. The strong long-term demand stems from three underlying trends. First, globalization is increasing the minimum efficient scale for many industries,...
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- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Martha Lagace
- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for...
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- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Feb 1998
- News
Running Up the Score
of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that...
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Garry Emmons
- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the...
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Martha Lagace
- 26 Oct 2010
- First Look
First Look: October 26, 2010
11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details
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Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
distributors, although important and useful for a certain portfolio of products, are no longer appropriate for a different subset. How can you overcome resistance from a powerful channel partner, such as a brand-name manufacturer or a strong intermediary, over issues...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,...
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- 08 May 2007
- First Look
First Look: May 8, 2007
Z. Ahmed, and Charles Cohen Abstract We use yearly variations in the price of oil to construct a powerful new instrument to test the impact of an important but often-overlooked foreign aid channel: money given by wealthy OPEC nations to...
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Martha Lagace
- Web
Terms of Use - HBS Online
obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information or that is posted with...
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- Web
Terms of Use | HBS Online
indecent or unlawful content; Advertising or any form of commercial solicitation; Content related to partisan political activities; and Content that contains intentionally inaccurate information or that is posted with the intent of...
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- Web
Podcast - Managing the Future of Work
course of six months.Kerr: Good ROI, given that you charge them a single price.Pulsipher: Oh, yeah.Kerr: By the way, tell us the price at WGU right now.Pulsipher: Yeah. Our tuition currently is $3,250 for a six-month term. Like I...
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- Web
Print View - Course Catalog
Identify and evaluate market gaps with customer interviews, minimum viable product tests, pricing surveys, and more. Decide in the face of uncertainty and limited data. You can learn more about the course on...
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- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking...
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Keywords:
Tencent;
Tencent Holdings;
WeChat;
Social Networking;
Social Networks;
Gaming;
Gaming Industry;
Video Games;
Computer Games;
Mobile Gaming;
Portals;
Payments;
Mobile Payments;
O2O;
Online-to-offline;
E-commerce;
Messaging;
Subscription Model;
Freemium;
Mobile App Industry;
Smartphone;
PC;
Monetization Strategy;
Antitrust;
Streaming;
Cloud Computing;
Artificial Intelligence;
Big Data;
Alibaba;
Facebook;
JD.com;
Tesla;
Bundling;
Synergies;
Digital Strategy;
Imitation;
Licensing;
Agility;
Entry Barriers;
Online Platforms;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Conglomerates;
Business Growth and Maturation;
Business Organization;
For-Profit Firms;
Joint Ventures;
Restructuring;
Communication Technology;
Blogs;
Interactive Communication;
Interpersonal Communication;
Entertainment;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Investment;
Investment Portfolio;
Price;
Revenue;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Business History;
Innovation Strategy;
Technological Innovation;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Product Positioning;
Social Marketing;
Network Effects;
Market Entry and Exit;
Digital Platforms;
Industry Growth;
Monopoly;
Media;
Distribution Channels;
Service Delivery;
Organizational Change and Adaptation;
Organizational Structure;
Public Ownership;
Problems and Challenges;
Business and Government Relations;
Groups and Teams;
Networks;
Opportunities;
Social and Collaborative Networks;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Cooperation;
Corporate Strategy;
Diversification;
Expansion;
Horizontal Integration;
Vertical Integration;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Information Infrastructure;
Value Creation;
Emerging Markets;
Product Development;
Segmentation;
Business Units;
Communication;
Profit;
Communications Industry;
Entertainment and Recreation Industry;
Financial Services Industry;
Information Industry;
Information Technology Industry;
Media and Broadcasting Industry;
Motion Pictures and Video Industry;
Music Industry;
Service Industry;
Technology Industry;
Telecommunications Industry;
Video Game Industry;
Web Services Industry;
Asia;
China;
Canton (province, China)