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Show Results For
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All HBS Web
(520)
- News (219)
- Research (232)
- Events (2)
- Multimedia (8)
- Faculty Publications (110)
- 10 Mar 2017
- News
The Business of Lego Batman
it's hard. I have kids and so sometimes it's hard. So I do watch movies at home as well. Nowadays TVs are so great and you can get so many great movies on Netflix. And so no, I watch most event movies in the theater. But once in a while,...
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- 01 Sep 2013
- News
Who Are We?
personal computer. "I mean, how many new categories do you see out there?" For SodaStream, it meant a lot of consumer education. Its most prominent effort came from a TV ad that never aired—a 2013 Super Bowl spot featuring two Pepsi and...
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- 23 Feb 2010
- First Look
First Look: Feb. 23
http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters...
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Martha Lagace
- 14 Apr 2015
- First Look
First Look: April 14
the process of decoupling. Decoupling is the separation of two or more activities ordinarily done in conjunction by consumers-think of watching TV shows and sitting through the ads. These new digital disruptors allow consumers to benefit...
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Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516028-PDF-ENG Harvard...
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Carmen Nobel
- 08 May 2019
- News
Lessons from the Ashes
Journal, and grew to include everything from magazines to radio and TV stations. Warwick Fairfax (MBA 1987), the founder's great-great grandson, grew up with the expectation that he would someday run the company and carry on the family...
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- 01 Dec 1999
- News
The Way You See It
island." Surprisingly, older alumni rated the personal computer second and the "tube" third, although one older respondent noted that "the pervasive influence of TV has not yet been superseded by PCs." Other products named included...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
damaged the US’s social psyche, as did widespread drug use and chemical dependency. Vivid pictures of violence in Vietnam on TV plus incessant riots in major US cities began to blur the differences between crime, punishment, and...
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- 06 Feb 2007
- First Look
First Look: February 6, 2007
world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase...
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Martha Lagace
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
car. If you want leather seats in a car, this costs more because leather costs more than plastic. If you want a TV set with a bigger screen and more features, that is more expensive; it takes more circuits, more material, and so on....
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- 01 Mar 2010
- News
Money Matters
both partners write personal finance columns for Reuters’ India Web site and for the Wall Street Journal’s Indian partner, livemint.com. They appear on two TV shows every weekend: Bloomberg UTV’s Smart Money and ET Now’s Investor’s Guide....
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
radio spots 23,000, TV spots, and 588 billboards. And the goal of that campaign was for 80% of those teens to be exposed one of those ads five times a week. Well, you do that for you know 62 weeks and you've done some pretty heavy...
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- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
really struck me about this, and that I really wanted to ask students about, is that Mark Zuckerberg is a very public figure. He's in every newspaper, every day. TV shows, media. He wants to be that public figure. All of a sudden he gets...
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Re: Gerardine A. Doyle
- 01 Apr 1997
- News
Facing the Music
TV channel in the world makes it all worth it, however. "We hooked up MTV in Berlin in November 1989," he says. "Forty-eight hours later, the Wall fell." Coincidence? "All over the world, MTV does play a hand in the passion of the...
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Marguerite Rigoglioso
- 05 Mar 2020
- News
Green Light
meeting with the CEO, Lo drew him a network diagram of what the future infrastructure of TV distribution was going to look like. “It’s all going to be bits and bytes,” she told him. Lo would later help stitch together some 200 European...
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- 01 Dec 1997
- News
Growing Together
of Children's Television Workshop in New York, which produces educational TV programs for children such as Sesame Street, is finding that using business strategy has been critical to the success of his nonprofit organization. "In an...
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Marguerite Rigoglioso and Nancy O. Perry
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
were funny in themselves, and I still have some phrases I use every week that were coined in those hours.) So one day Eric made mention of how, when the professor was talking to the board, he noted how much he sounded like the teacher in the old Charlie Brown View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again and was predicted to continue its upward trajectory in 2011. This brief case updates...
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- 06 Dec 2018
- News
Source Code
symbolic things to bigger, provocative, intellectual ideas—I just had none of that previously”), she worked as a banker in Philadelphia, funding mom-and-pop cable TV startups in rural Pennsylvania. It cemented her decision to apply to...
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- Web
Podcast - Managing the Future of Work
we handle big creative assets, big files. If you’re producing a TV show, or if you’re a podcast, or anything involving large media, Dropbox tends to work really well for those audiences. As people go into business for themselves, they’ve...
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