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All HBS Web
(1,289)
- Faculty Publications (508)
- April 1989 (Revised January 1994)
- Case
Novo Industri
By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an...
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Keywords:
Change;
Global Strategy;
Industry Structures;
Alliances;
Competitive Strategy;
Health Disorders;
Pharmaceutical Industry
Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
- April 1989 (Revised May 1993)
- Case
Novel Combination of Two Drugs (A)
Herzlinger, Regina E. "Novel Combination of Two Drugs (A)." Harvard Business School Case 189-168, April 1989. (Revised May 1993.)
- April 1989
- Supplement
Novel Combination of Two Drugs (B)
Herzlinger, Regina E. "Novel Combination of Two Drugs (B)." Harvard Business School Supplement 189-169, April 1989.
- April 1989
- Supplement
Novel Combination of Two Drugs (C)
Herzlinger, Regina E. "Novel Combination of Two Drugs (C)." Harvard Business School Supplement 189-170, April 1989.
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (B)
Herzlinger, Regina E. "Technology Transfer: Anti-Inflammatory Drug (B)." Harvard Business School Supplement 189-166, April 1989. (Revised July 1992.)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (C)
Herzlinger, Regina E. "Technology Transfer: Anti-Inflammatory Drug (C)." Harvard Business School Supplement 189-167, April 1989. (Revised July 1992.)
- March 1989 (Revised August 1989)
- Case
GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs
Herzlinger, Regina E. "GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs." Harvard Business School Case 189-118, March 1989. (Revised August 1989.)
- January 1989
- Case
Eli Lilly and Co.: The Beginning of a Journey in Manufacturing
Keywords:
Pharmaceutical Industry
Wheelwright, Steven C. "Eli Lilly and Co.: The Beginning of a Journey in Manufacturing." Harvard Business School Case 689-014, January 1989.
- September 1988
- Background Note
Note on the Pharmaceutical Industry
Keywords:
Pharmaceutical Industry
Herzlinger, Regina E. "Note on the Pharmaceutical Industry." Harvard Business School Background Note 189-076, September 1988.
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- September 1987 (Revised November 1991)
- Case
International Pharmaceuticals Inc.
By: W. Carl Kester and Richard P. Melnick
Keywords:
Pharmaceutical Industry
Kester, W. Carl, and Richard P. Melnick. "International Pharmaceuticals Inc." Harvard Business School Case 288-011, September 1987. (Revised November 1991.)
- October 1986 (Revised August 2015)
- Case
Advanced Medical Technology Corporation
By: Thomas R. Piper and Steven Rogers
A loan officer must decide whether to lend $8 million to a rapidly growing high technology company. The company has had a series of relationships with three other banks. Reports from loan officers at these banks are mixed and raise questions as to the ease with which a...
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Keywords:
Decision Making;
Commercial Banking;
Financing and Loans;
Financial Condition;
Technology Industry
Piper, Thomas R., and Steven Rogers. "Advanced Medical Technology Corporation." Harvard Business School Case 287-028, October 1986. (Revised August 2015.)
- December 1985 (Revised July 1992)
- Case
Pennsylvania Pharmaceuticals (A)
By: Michael Beer
Keywords:
Pharmaceutical Industry
Beer, Michael. "Pennsylvania Pharmaceuticals (A)." Harvard Business School Case 486-073, December 1985. (Revised July 1992.)
- December 1985 (Revised July 1992)
- Supplement
Pennsylvania Pharmaceuticals (B)
By: Michael Beer
Beer, Michael. "Pennsylvania Pharmaceuticals (B)." Harvard Business School Supplement 486-074, December 1985. (Revised July 1992.)
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (A)
Fruhan, William E., Jr. "American Distilling Co. (A)." Harvard Business School Case 281-008, July 1981. (Revised December 1984.)
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (B)
Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
- April 1978
- Case
FTC and Listerine Antiseptic
Keywords:
Business and Government Relations;
Misleading and Fraudulent Advertising;
Pharmaceutical Industry
Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
- October 1976 (Revised June 1980)
- Case
Dana Pharmaceutical
By: Thomas R. Piper
Keywords:
Pharmaceutical Industry
Piper, Thomas R. "Dana Pharmaceutical." Harvard Business School Case 277-073, October 1976. (Revised June 1980.)
- January 1975 (Revised May 1983)
- Case
CIBA-GEIGY Corp. (B)
Keywords:
Pharmaceutical Industry
Salter, Malcolm S. "CIBA-GEIGY Corp. (B)." Harvard Business School Case 375-247, January 1975. (Revised May 1983.)